Any marketing people worth their growth projections love markets that keep on giving long after the initial investment is laid out. The cosmetics industry’s favorite is usually a woman within the 15- to 35-year age bracket and electronics love a 25- to 45-year-old male — just as examples. It does sound stereotypical, but when you look at many sales numbers across different products and markets, you’ll often see why stereotypes exist to begin with. Sometimes the human race is not that unpredictable.The Godfather, but I bet this weekend they’re busy downloading and reading up on that equally iconic flick. There: another lifeline from the market that keeps on giving. What’s culture but preferences and customs preserved through generational lifelines? —Lynda Ibrahim is a Jakarta-based writer with a penchant for purple, pussycats and pop culture. Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.