Transformational leadership inspires employees to do their best not only for their employers, but also society, practitioners believe. Marketing 3.0: From Products to Customers to the Human Spirit, cowritten with Indonesian marketing practitioners Hermawan Kartajaya and Iwan Setiawan, that brands’ contribution to the welfare of their ecosystem now goes beyond a mere public relations stunt — it is a key to their survival. Indonesia’s beacons of hope Shanti Lasminingsih Poesposoetjipto (Courtesy of MORS Group/.) PT Combiphar president director Michael Haryono Wanandi said that the company’s success in transforming itself from just a generic drug manufacturer into a general healthcare brand lied in its employees’ willingness to constantly change their mind-sets along with changing business contexts. The Jakarta Post on the sidelines of the awards ceremony.