CEO Dr. Sanhavuth Thamchuanviriya said in a press release issued on Friday that the company is carrying out an Asean model platform in order to cater to the Asean Economic Community. Managed by Master Group Corporation (Laos), the first Sixt branch was opened in Vientiane in 2016. “The popularity of the car rental business has grown significantly with customers being private and government organisations as well as Thai and international tourists,” he said. “According to KBank’s research, the value of the car rental business in Thailand is worth Bt45 billion per year, making up 50 per cent of the car rental market in Asean. We want to expand our network to cover this region.” He said Luangprabang has a population of 500,000, but welcomes more than one million visitors every year. Sixt is a German car rental brand which is in 115 countries with over 2,000 branches.