Again would offer two variants of double-toned milk with almonds, cashews, dates; and strawberry, chocolate, jaggery – and two variants of double-toned yoghurt – alphonso mango; and carrot, orange, banana. IMAGE: Sundeep Thakran and K Vaitheeswaran launched health beverage Again – a unique and exciting range of tasty, wholesome beverages with the goodness of dairy, real fruits, nuts, vegetables. Photograph: Kind courtesy, Again Drinks Twenty years ago K Vaitheeswaran and Sundeep Thakran unveiled India’s first e-commerce company Fabmart.com along with four other co-founders in a room called ‘Tipu’s Chamber’ at a prominent hotel in Bengaluru. The venture which was later rebranded as Indiaplaza.com shut down in 2013 after 14 years due to various factors including lack of funding and inability to compete with new players like Flipkart and Snapdeal. But after two decades, the gritty entrepreneurs are back in the ring. On Wednesday, Vaitheeswaran and Thakran unveiled their new venture called ‘Again Drinks’ in the same room. Again would offer ready-to-drink health beverages which have low-fat dairy and contain real fruits, nuts, vegetables, and natural sweeteners. “I was 36 years old then and now I am 56. If we had to launch a startup now the condition was it must be… Read full this story
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