1.2 million. That’s the number of followers Lee Hsien Loong commands on Facebook. This was what prompted interviewers Kym Ng and Evelyn Lam to declare Singapore’s prime minister an “influencer”. Although Lee was quick to qualify that “1.2 million accounts [do not mean] they’re all fans” during a Mandarin interview shown on Mediacorp Channel 8 last night (April 28), it’s fair to say the country’s leader is popular, at least on social media. On Instagram, Lee has 383,000 followers and his posts on both platforms are usually well received. His pages contain the usual government policy messages but also show him taking wefies with Singaporeans and other photos of scenery and wildlife he encounters. In fact, when Ng, a veteran Mediacorp host, revealed that her Instagram followers only recently crossed the 100,000 mark, her heavyweight interviewee encouraged her to “keep it up”. But Lee wasn’t always this fond of social media. He only started becoming active online after the general election of 2011, when Khaw Boon Wan, the current Coordinating Minister for Infrastructure, suggested he try it as a new channel to reach the electorate. Lee acknowledged during the lighthearted interview that he adopted social media slower than some of… Read full this story
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