The alliance will allow iflix to distribute JTBC’s premium content across Asia, setting the stage for further collaborations that may include coproductions in iflix markets. JTBC has built its reputation as the source of South Korea’s fresh, youth-centric content that boldly embraces new formats. With its dramas, the company has made history for tackling complex and controversial themes, as well as setting viewership records in South Korea. As part of the deal JTBC’s most popular content will be featured on iflix for free, including popular South Korean dramas “Welcome to Waikiki 2” and “The Wind Blows”, as well as top variety shows such as “Men on a Mission” and “Chef and My Fridge”, just one month following their Korean broadcasts. In addition to premium catchup TV, JTBC will also contribute an extensive library, exceeding 500 hours of toprated dramas, including “Sky Castle”, “Cleaning with Passion Now”, “ID: Gangnam Beauty” and “Ms Hammuribi”, to iflix, which will also be available to all iflix viewers for free. The explosive growth of Korean dramas has propelled the genre into the mainstream even outside South Korea. Mark Britt, iflix cofounder and group chief executive, said” “JTBC is a powerhouse in Korea, producing exciting new… Read full this story
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