For innovation to succeed, it should meet people’s needs and wants. Brands can build better relationships with their consumers and audiences if they are able to do that. It can also help preserve the long-term benefits of a digital economy that works for all. This is one of the central messages that emerges from the Digital Society Index 2019, a project of Dentsu Aegis Network (DAN) developed in collaboration with Oxford Economics, which combines a primary survey of more than 43,000 people across 24 countries with economic and statistical analysis. Trust in big tech is falling. This survey first started in 2018, and even the collapse in trust in the use of digital technologies has been observed. The number-one cause of distrust is the misuse of personal data. Stronger regulation of technologies like artificial intelligence is being proposed. And social media has been blamed for both political polarization and misinformation. Thirty years from the birth of the World Wide Web and against a longer-term trajectory of growth and prosperity brought about by the digital economy, 2018 has been a tough year. Within that context, the Digital Society Index puts people at the heart of the digital economy to determine how… Read full this story
- Digital Matters – Issue 32
- Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)
- It Was Japan’s Most Daring Car. Then the Economy Imploded
- 2019 Lexus LX 570 Two-Row Review: Powerful & Luxurious But Thirsty
- Inside Job
- Will the GDPR be the end of programmatic advertising?
- The 11 Best Fuel Efficient Motorcycles You Can Buy in 2019
- 2018 Toyota Corolla v Volkswagen Golf comparison
- KIA Sedona World-Class Minivan Evolution
- 2019 Mercedes Benz Cabriolet AMG C43 BiTurbo 4Matic
The Digital Economy gives you the power to be a better version of yourself have 279 words, post on www.philstar.com at April 28, 2019. This is cached page on Asean Breaking News. If you want remove this page, please contact us.