By Vinay Menon Entertainment Columnist Fri., May 3, 2019 Have you ever lined up for fast food and thought, “Gosh, wouldn’t it be great if I could order something that reflected my mood at this moment in time?” Me neither. But let’s think about Burger King’s new marketing campaign for a moment before we dismiss it as flame-grilled nonsense for hungry millennials. This week, the company unveiled a new line of “Real Meals.” Available in select markets, these “Real Meals” are basically Whopper combos — burger, fries and drink — that come in boxes emblazoned with, um, a “variety of moods.” It’s as if Nike marketed a new line of cross-trainers for the glum. Or Ikea released a special-edition Billy bookcase for self-hating hoarders and conflicted pack rats. So let’s say you just quit your new job because your boss is a maniac, one of the scenarios in Burger King’s new #FeelYourWay ad. Well, now you can sidle up to the counter and tell the minimum-wage cashier you want the, ahem, “Pissed Meal.” Article Continued Below Or maybe you’re fed up and defiant about classmates scrawling “skank” on your locker, another scene in the ad. Well, if you’re also feeling… Read full this story
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