GATSBY recently introduced the Ultimate Lock, a new variant to its Dressing Pomade range which was developed to create the latest hairstyles to perfectly match with men’s smart and elegant attire. The Ultimate Lock variant was revealed at an event at Sunway Pyramid in collaboration with Watsons where lucky consumers received a Great Gatsby experience and learned more about various styling trends. The new variant now joins the popular Upper Hold, Classical Tight and Yuppie Mat variants – all of which offer men the sleek Gatsby look. The Upper Hold variant is ideal for creating the voluminous pompadour style, the Classical Tight for a classical side-part look, while the Yuppie Mat gives a side swept with a matte finish. With the new Ultimate Lock variant, consumers can expect a firm comb-back look with strong holding power and a tight finish. Dexter Lee, the president of Mandom Malaysia – the distributor of Gatsby in Malaysia – said that the event received great response from consumers due to Gatsby’s unique hairstyling trend for men. “Men today are more fashion-conscious and hairstyling plays a big part in how a man looks. With this event, our customers learned styling techniques and also tried out for themselves what our products could do for them,” Lee added. The Dressing Pomade range is available at all Watsons stores nationwide for RM29.90 (80g) each.