Instagram tops the source of inspiration for travellers aged 16-24, according to a Booking.com survey. (Booking.com photo) Social media is an integral part of travel for Generation Z, with Instagram the top source of inspiration when picking a destination, according to a new study by Booking.com.The study surveyed over 21,000 people from around the world (25% of whom were aged 16-24, or Gen Z) and found 51% of Gen Zers trust recommendations from influencers and celebrities they don’t know. Some 26% took over 50 pictures a day while on vacation and 56% share the pictures on social media. Conversely, over half of Gen Z (53%) think too much emphasis is placed on social media when travelling. Many Gen Zers travel for the sake of social media. Some 60% of Gen Z surveyed said they’re interested in travelling that will look good in pictures. Over half (56%) of Gen Z said always upload pictures from their trips on social media when travelling, with millennials being the demographic most likely to do this (67%). Over half of Gen Z in Thailand (64%) like to see travel posts and pictures on social media and 30% listed social media as the top inspiration for… Read full this story
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