A flood of highly suspicious five-star reviews is boosting the rankings of top hotels on TripAdvisor, a new study has found. Which? Travel took a look at 250,000 reviews for the top 10 ranked hotels in 10 popular tourist destinations around the world. It found that one in seven had “blatant hallmarks of fake reviews” with others raised “serious concerns”, It reported 15 of the worst cases to TripAdvisor. Which? Travel’s Naomi Leach said: “Sites like TripAdvisor must do more to ensure the information on their platforms is reliable and if they continue to fall short, they should be compelled to make changes so holidaymakers are no longer at risk of being duped by a flood of fake reviews.” TripAdvisor said six of these hotels had been penalised for breaking guidelines and two had previously been given a “red badge” warning for suspicious activity. TripAdvisor removed hundreds of reviews following Which?’s investigation, but said Which? relied on too many assumptions. “It is far too simplistic to assume all first-time reviewers are suspicious. Every genuine reviewer in the world is at some point a first-time reviewer,” TripAdvisor said. “Accurate fraud detection requires analysis of a wide range of data-points, such as… Read full this story
- Facebook, Amazon struggle in fight against fake reviews
- Earlier approved hotel comes back for review at larger size
- Telltale signs you're reading fake Amazon reviews
- New website www.Hotels.Tube gives travellers unbiased and realistic review of hotels.
- Saints fans from all over are booking up New Orleans hotels ahead of NFC Championship
- Review: Safta Is a Stunner, From the Free Bread to the View
- The World's 25 Best Hotels in 2019, as Ranked by TripAdvisor
- Jim Adinolfi's Hotel Harris in Rumford: 'top-notch' or 'scam'?
- Charleston has one of the best hotels in the world, No. 1 in U.S., rankings say
- This Massachusetts hotel is the second-best in the country, according to TripAdvisor users
Top-ranked TripAdvisor hotels being boosted by 'flood of fake reviews' have 319 words, post on www.mirror.co.uk at September 6, 2019. This is cached page on Asean Breaking News. If you want remove this page, please contact us.