Shades of pinkHave you seen a taxi called Pink in the city recently? This is an offshoot of Red Taxi, driven by women and meant only for women customers. Suganya, the person in charge, explains that the idea was mooted when Red Taxi began five years ago. “But we couldn’t get drivers back then.” However when a couple of women approached them asking if they could drive a taxi, they decided the time was right, “especially since there is a sense of fear given the number of crimes against women,” says Suganya.Pink was flagged off in March this year and has been well received, according to Suganya. “One customer told us that she sat in the front passenger seat for the first time,” she laughs, adding that the most frequent reaction is “that they feel safe. They chat with the drivers and are not worried if the destination is far away or the road is isolated.”Something that Priyadarshini and Radha, both drivers with Pink, reiterate. “We exchange stories and talk almost through the entire journey,” they say. Twenty-five-year-old Priyadarshini, who has a diploma in automobile engineering, joined the company only two months ago while 37-year-old Radha has been driving a… Read full this story
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