“Hundreds of miles from civilization, a vast expanse of nothing is about to become something.”
… or is it?
On this week’s episode of HBO’s “Silicon Valley,” billionaire tech bad boy and Limp Bizkit superfan Russ Hanneman (played by Chris Diamantopoulos) coerces Pied Piper to supply the internet infrastructure for RussFest, a desert music festival that sounds eerily similar to a doomed real life event that rhymes with Liar Fest.
In the episode, a promo video shows Hanneman cruising through the desert in a fleet of apocalyptic vehicles a la “Mad Max: Fury Road,” but the marketing push for Hanneman’s fictional tequila-fueled rager has moved beyond the show in the form of Russfest.net, a full website celebrating all of the badassery yet to come.
Much like its Fyre Fest inspiration, the website is light on festival “spoilers,” but what it lacks in concrete details, it makes up in creative cursing and an embedded Spotify playlist of rap-rock hits. The “Logistical S**t” section shows the lodging options (VIP glamping tents come with “more faux cow hides than you are going to know what to do with”). “About Russ” outlines his inspiration (he thought up the idea while driving really fast down the 101 with “some Portuguese chick”). And the “Billionaire Swag” tabs offers a selection of Affliction-esque $30 t-shirts, which have unfortunately already “sold out.”
All general admission and Tres Commas VIP passes have also “sold out,” so presumably there’ll be plenty of attendees ready to rage. Just how badly will RussFest crash and burn? You’ll have to wait until next week’s episode to find out, but in the meantime get Fyred up by visiting RussFest.net.
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