Not far from the airport in Austin, Texas, is an old dairy farm that is being repurposed into a technology campus. Sridhar Vembu-led Zoho Corp, a Software as a Service company based out of Chennai, is building an office complex on 375 acres southeast of the town, in what could be a symbol of expanding Indian technology footprint in the West, particularly in the United States. As towns go, Austin is an alluring mix. Its throbbing college scene rolls on without a bump into quaint tourism, with the occasional laidback Texan strolling by colourful shopfronts overflowing with quirky gifts. In a place known to support local businesses — its tagline ‘Keep Austin Weird’ is written on public walls and digital posters – large technology companies are scrambling to set up work bases, and Indian companies are just beginning to spot the advantage of moving in. “Austin gives the vibe Bay Area did in the 1990s, or maybe the 1980s,” Zoho’s chief evangelist and head of global operations Raju Vegesna said, referring to the buzzy college culture and immigrantfriendly attitude of the local populace. San Francisco’s famous Bay Area, the waterside portion of the city that has thrived through the technology… Read full this story
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