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NEW DELHI: Microblogging platform Twitter has admitted that users data like email addresses and phone numbers that had been provided by them for security purposes may have been "inadvertently" used for advertising purposes. The US-based company noted that it could not say "with certainty" how many people were impacted by this, but asserted that "no personal data was ever shared externally with our partners or any other third parties". "We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication) this data may have inadvertently been used for advertising purposes, specifically in our Tailored Audiences and Partner Audiences advertising system," Twitter said in a statement. It added that as of September 17, it has addressed the issue that allowed this to occur and it is no longer using phone numbers or email addresses collected for safety or security purposes, for advertising. "We're very sorry … [Read more...] about Twitter admits users data may have been used for advertising

Some Chennai Metro Rail station walls in the city are now beginning to wear different colours.To raise revenue, Chennai Metro Rail has given out some contracts for branding of stations to a few firms wherein they can also affix the company’s name before the station name and paint the station walls in a colour of their choice.According to officials of Chennai Metro Rail Limited (CMRL), contracts for branding have recently been awarded for Nandanam and Teynampet Metro Rail stations. Now, the walls of Nandanam station have been painted red and The Muthoot Group’s name has been added next to the station name. A similar exercise will take place at Teynampet station too, an official said.The first of the stations that bagged the contract for renaming and branding was Thousands Light Metro Rail station by Spencer Plaza few months ago.Sources said, many more stations would soon be given out on such contracts for branding and that this is one of the important ways of improving … [Read more...] about Chennai Metro Rail’s station walls now wear new colours. Here’s why

From tomorrow, Australians aged over 45 will be eligible for a simple Medicare-funded test that will reveal if they are at risk of a heart attack in the next five years. The Heart Health Check is a key win for the heart health campaign run in partnership between the Heart Foundation and News Corp papers. Millions of Australians are at risk of having a heart attack in the next five years but most won’t know this because, unlike for cancers, we have no national screening program for the disease. This new test means for the first time the health system will have a formalised screening program for the nation’s leading killer — heart disease. Melbourne GP Dr Martin Fox with patient mark Thomas at Southbank.Source:News Corp Australia The Heart Foundation estimates the heart health check will prevent more than 9000 deaths and 76,500 heart attacks over the next five years by identifying people at risk and managing them appropriately. Doctors around the country are already … [Read more...] about The heart health check that could save your life

It marks their fourth major vote in less than five years and is the first December election since 1923. It’s been billed as the most critical vote in a generation and not just because it’s designed to end the Brexit paralysis in Westminster. Classic party lines, generational splits and new voter trends are all set to emerge after a torrid two years that has been marked by its toxic political debate. Here’s what you need to know about the upcoming general election. Britain's Prime Minister Boris Johnson eating a sausage roll on a train platform. He wants another five years in government. Picture: Hannah Mckay/AFPSource:AFP WHY NOW? The 2019 election is an attempt to clean up the mess created by Theresa May’s snap election shortly after she became leader in 2017. Back then, her decision was designed to deliver a stonking Tory majority and help push through Brexit. In fact, the Conservatives were decimated and forced to rely on support from 10 members of the … [Read more...] about UK election: Everything you need to know about UK general election 2019

By Amit Bapna Key findings from a new report ‘Marketer's Toolkit 2020’ launched by WARC globally. The annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them. The report covers five key drivers of change - Society, Technology, Economy, Industry and Policy, and is culled out of a survey of almost 800 senior client and agency-side practitioners around the world. The Greta Thunberg Effect Conscious consumption is now a key trend that marketers need to respond to. There is growing pressure to reduce packaging waste, and in particular plastics. But it’s also evident in the growing demand in some markets for meat-free meals. While this trend is most pronounced in Europe (48% of marketers in the survey said it will have a significant impact on 2020 plans), it is also growing in Asia (more than 30% say the same). We’ve seen brands like Carlsberg and Coca-Cola innovating in … [Read more...] about A marketing toolkit for brands to check out in 2020