Tee Chayakul, Traveloka’s country manager for Thailand, says that Thai consumers are especially savvy with respect to online shopping and adept at seeking out bargains for their favourite brands online. They are famous for bringing a haggling culture to the table and knowing how to evaluate sales channels and understanding payment and delivery options. “As a result, e-commerce is growing at double-digit rates in the country – almost equally among urban (27.2 per cent), suburban (21.6 per cent), and rural (20.8 per cent) consumers – and roughly 40 per cent of online purchases in categories such as phones, clothing and cosmetics are conducted through social media sites – with Thais spending an extra hour online per day compared to the regional average,” he said. With the rapid rise in e-commerce, the challenge remains how best to harness all of the information being accumulated, using the data to provide improved and more personalised experiences, he … [Read more...] about Big data to serve up fresh choices to online shoppers
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SINGAPORE: How can data be used to address a real-life issue like road rage and its impact on the road safety conditions in one’s country?That was the problem statement oil company Shell put forward to communications company Edelman in 2017, as it tried to tackle road rage in Malaysia where statistics showed that an average of 18 people die every day in road accidents, said Mr Yeelim Lee, general manager of Edelman Predictive Intelligence Centre, during a recent interview with Channel NewsAsia.In order to understand some of the causes for road rage among drivers, wearable tracking devices were handed to 300 volunteer drivers during a two-week period last April. These emotion tracking wristbands measured biometric information such as heart and breath rate, mood, sleep and exercise, said Mr Lee.“This was to understand their peak stress periods,” he explained, adding that such data was meshed with other data sets such as the weather, traffic conditions as well as driving … [Read more...] about Edelman and EDB want to unlock companies’ ability to use data for good
SINGAPORE: As an online reviewer, Lynn is trusted to test and review products, such as those on Chinese shopping website Taobao.And she gets paid a few hundred dollars for each positive review she posts, never mind that she does not try out some of the items but makes up her evaluations instead – with companies in on the flat-out fakery.She is part of an army of fake reviewers secretly hired by recruiting companies that manage the online reputations of businesses. “They send me the link to the product, then they’d ask me to give a good review,” she disclosed.Lynn (not her real name), who is in her 30s, writes about three to four reviews a month, and knows some full-time fake reviewers who earn about S$1,600 a month.And this industry is booming. One recruiting company disclosed to the programme Talking Point that it has some 80,000 people from the region, including Singapore, on its payroll. (Watch the episode here.)The prevalence of fake reviewers has risen … [Read more...] about Army of fake reviewers being built to dupe buyers, drive online sales
By Stuart Leavenworth McClatchy Washington Bureau Sun., June 3, 2018 LEHI, UTAH—It markets its DNA kits with promises that tug at the heartstrings: Discover ancestors. Strengthen family ties. Understand your life. Aided by venture capital and a flood of savvy marketing, Ancestry LLC has grown to become the world’s largest DNA testing conglomerate. Since 2012, it has lured more than 5 million people to spit into tubes and add their genetic code to the world’s largest private database of DNA. It has also banked away the world’s largest collection of human spittle, numbering in the hundreds of gallons. In the age of Facebook and Google, consumers seem comfortable surrendering their personal information to corporations that aggregate it and monetize it. But Ancestry and other DNA testing companies have added an audacious tweak: Consumers are now paying to hand over their genetic code, their most sensitive individual identifier, to companies that … [Read more...] about DNA for sale: Ancestry wants your spit, your DNA and your trust. Should you give it to them?
BIG data seems to be in full throttle, developing exponential growth, looking at the amount of data being generated today. But what is big data? In a nutshell, the word literally means massive amounts of information that cannot be properly processed on a worksheet, database management system or across traditional software that people are accustomed to. What organisations need to understand is data is no longer the sort of information that is used in the past, such as sales and financial related data, instead, real time information that needs to be constantly captured and analysed. Big data also encompasses analysing massive amounts of information an making good business out of it. That said, the industry is reported to be lacking in data professionals as big data is a new and complex field. And due to its complexity, big data is not something existing institutions can develop overnight. That is basically why a specialised company like The Centre of Applied Data Science (CADS) is … [Read more...] about The hugeness of big data