The story of the girl and the way she reacted to a negative comment on Instagram is one of the case studies presented in BrandImage International Institute's session on social media etiquette. Lee explained that social media conduct is now being offered as part of a two-day etiquette course for children and youngsters, which has been around since 2018. "The idea to dedicate part of our etiquette course towards social media started through a series of discussions with our corporate clients and parents. Some of our corporate clients asked us to look into this because they are dealing with younger employees whom they feel can benefit from some lessons on social media etiquette," Lee explained. She added that parents have raised concerns that their child's employability in the future may be affected due to having a negative social media presence. "They want us to help remind the children that certain unsavoury online postings can affect them later in life when an employer decides to Google … [Read more...] about Do your kids need social media etiquette lessons?
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Filipinos spend ‘most time’ on social media in the world — poll Rosette Adel (Philstar.com) - August 25, 2019 - 6:16pm MANILA, Philippines — A recent flagship report on the latest trends in social media revealed that the Philippines is the leading country that spends the most time on social media globally. The latest survey of market research company Global Web Index released mid-August showed that Filipinos spend, engage with or connect to social networks for an average of four hours and five minutes during a "typical day." This record was hours higher than 44 other countries in the world as the survey found out that digital consumers spend only an average of two hours and 23 minutes per day on social networks and messaging. The Philippines was followed by Brazil with an average of three hours and 45 minutes of social media usage daily. Colombia and Nigeria were tied at the third spot with three hours … [Read more...] about Filipinos spend ‘most time’ on social media in the world — poll
A “PROMOTIONAL TOUCHPOINT.” That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May 2019 elections, and they have been using it as such even ahead of the official 90-day campaign period, which started last Tuesday. Because the use -- and even abuse -- of social media is practically free and unbridled, PCIJ launched this audit of how and what the candidates are posting, how often and where, and how much organic or boosted engagement they are drawing. Are their posts backed by heavily paid media push? Who have invested in small or big ways in social-media management? Who command small or big social-media machinery, or enjoy affinity with Filipinos online? This audit covers 20 candidates for senator listed in Pulse Asia’s latest nationwide survey on the May 2019 Senatorial Elections that was conducted from December 14 to 21, 2018 using face-to-face interviews. These candidates are also among those most … [Read more...] about PCIJ Audit: Candidates on Social Media
REUTERS: The U.S. Food and Drug Administration and the Federal Trade Commission on Friday issued warning letters to four flavored e-liquid product makers, stepping up pressure on firms using social media influencers to promote their products.Social media marketing has come under increased scrutiny as part of attempts by health regulators to control the marketing of tobacco products, particularly the newest generation of products including the wildly popular Juul e-cigarettes.Posts on social media on behalf of Solace Technologies LLC, Hype City Vapors LLC, Humble Juice Co LLC and Artist Liquids Laboratories LLC had content touting the flavored e-liquid products by not including the required nicotine warning statement, the agency said."These letters are a reminder that companies who use social media influencers to promote their products must comply with all applicable advertising requirements," Andrew Smith, director of the FTC's Bureau of Consumer Protection, said.More than 100 public … [Read more...] about US FDA warns flavored e-cigarette makers over social media posts
SAN FRANCISCO: Facebook and Twitter on Tuesday said they shuttered accounts used in an Iran-based social media campaign to sway public opinion by impersonating reporters, politicians and others. Facebook removed 51 accounts, 36 pages and seven groups at the leading online social network, and another three accounts from Instagram after investigating a tip from internet security firm FireEye, according to head of cybersecurity policy Nathaniel Gleicher. Twitter told AFP that it removed a network of 2,800 inauthentic accounts originating in Iran at the beginning of May, but was not privy to the FireEye findings made public on Tuesday. “Our investigations into these accounts are ongoing,“ a Twitter spokeswoman told AFP, declining to discuss details until the analysis was finished. A network of English-language social media accounts misrepresenting who was behind them was evidently orchestrated to promote Iranian political interests, according to California-based FireEye. … [Read more...] about Iran-based social media scheme impersonated press