digital entertainment in the comfort of one's home. Thereby challenging more traditional media platforms such as cable or satellite television.The Data Sciences Division of Dentsu Aegis Network (DAN) India has unveiled an OTT Insights report, 'Now Streaming: The Indian Youth OTT Story' under its specialist consumer insights wing Dentsu Marketing Cloud (DMC) Insights.The findings of the survey, as presented in the report show the popularity of the OTT services, especially during the lockdown period citing it as the most popular source of entertainment for the millennials and Gen Z.The report said that “Binge Watching” as a culture is on the rise as a result of boredom in isolation.It states that OTT based gaming is preferred by the Gen Z more as compared to their millennial counterparts. Similarly, OTT content consumption in relation to binge watching as well, was preferred more by the Gen Z than the millennials.In terms of industry fragmentation, the Gen Z population tends … [Read more...] about Binge-Watching culture is on the rise in India: DAN report
Binge watching series
Zee5 and ALTBalaji join hands to co-create original content which will be available on both platforms. As per the content sharing arrangement, The OTT platforms will co-create more than 60 original content series (in Hindi) which will be available exclusively to subscribers of both platforms. This association is a collaborative process of co-understanding consumer insights and co-marketing to serve the viewer better and resulting in improved monetisation for both. ZEE5 and ALTBalaji have established their content strength globally, and the synergy will result in two of the largest homegrown video streaming platforms coming together to expand their subscription base and grow the binge-watching culture globally.“Together, we have created some path breaking content masterpieces which have truly entertained our esteemed audiences. I am most certain that this association will enable both the brands to re-create the magic, this time in the digital space,” Punit Goenka, MD and … [Read more...] about ALTBalaji partners with ZEE5 to grow the subscription video on demand business
Netflix has launched a campaign titled ‘Just a Story Away’ highlighting the power of storytelling. The campaign is based on the premise that watching series and films brings out different emotions, gives us new perspectives and makes us feel closer to each other.The campaign film explores how the movies and shows people consume have impacted them. It features Netflix productions such as The Crown, Guilty, Sacred Games, and Money Heist. According to the brand, we are 'just a story away from seeing, feeling and connecting more.' Watch the film here:Read also: Binge-Watching culture is on the rise in India: DAN reportThe campaign has been launched in 27 countries. … [Read more...] about Netflix highlights the power of stories in new campaign
A lot of people feel she's making spurious claims about Hrithik and Rakesh Roshan, Karan Johar, Aditya Pancholi, Adhyayan Suman, Ketan Mehta, Apurva Asrani, phony award functions, slave journalists, women's commission to increase the buzz for her upcoming release, Simran. … [Read more...] about Super Filmi Week: Kudos to Kangana
The final battle between Mo-B and Samsung Galaxy M51 was an easy win for the latter, all thanks to the monstrous 6.7” (16,95 cm) screen that makes all our viewing woes disappear. With an impressive 20:9 aspect ratio, the sAMOLED Plus display promises a brighter screen resolution, lower power consumption and reflects majority sunlight, ensuring that we can view our screens with ease anytime, anywhere. The fact that the sAMOLED Plus display is thinner is an additional benefit for every user. Add this to Samsung’s celebrated Infinity-O Display and you know you are in for one immersive and enjoyable viewing experience, with minimal distractions. However, the massive screen size, which is bigger and better than its predecessor, was the cherry on top of this mean smartphone. The Samsung Galaxy M51’s display has various other winners like its NTSC Color Gamut (100-110%) and true colour reproduction on the screen and HDR10 Support on YouTube to enjoy the high-definition … [Read more...] about It’s 4-0 for Samsung Galaxy M51! Mo-B loses the #MeanestMonsterEver title in the Face-off!