caption From left: Jeanne Grey, Sai de Silva, and Krystal Bick. source Hollis Johnson/Business Insider Business Insider sat down with three social media influencers, Jeanne Grey, Sai de Silva, and Krystal Bick, to talk about what it takes to be an influencer. They all started blogging and influencing as a side hustle while working 9-to-5 jobs and now make up to six figures promoting brands on Instagram. Grey, de Silva, and Bick all agree: Patience is the No. 1 quality it takes to become a successful influencer. They also said it’s important to remain authentic. Reaching a million followers on Instagram doesn’t happen overnight. Influencers have to build an audience over time to stand out and eventually – hopefully – make money. Business Insider recently sat down with three influencers, Jeanne Grey, Sai de Silva, and Krystal Bick, to talk about what it takes making a living promoting products and brands on social media. Each of them … [Read more...] about I asked 3 social-media influencers what it takes to make real money on Instagram, and they all pointed to the same trait
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caption Kayne West has partnered with Adidas since 2015. source Jonathan Leibson/Getty Images Kayne West has been on a Twitter rampage this week coming out in support of Trump and making announcements about the success of his footwear and apparel brand Yeezy. Analysts say that the statements he made about the growth of his brand may be overblown. Despite this, Yeezy is now considered to be one of the most influential sneaker brands. Kayne West has been on a Trump-style Twitter rampage this week coming out in support of the President, posting photos of himself in a “Make America Great Again” baseball cap, and waxing lyrical about his footwear and apparel brand Yeezy. The Yeezy brand, which sells apparel and sneakers created in collaboration with Adidas, is facing a backlash online with customers threatening to burn or sell their Yeezy sneakers and celebrities including Rihanna and … [Read more...] about Kanye West’s secret to building a footwear empire to compete with Nike
Mr Bertoli says social media platforms provide unprecedented levels of access. Social media is transforming how businesses communicate and engage with customers in Thailand, says Marketbuzzz, a mobile market researcher. Social media has become a major part of everyday life. Often these platforms get a reputation for simply being used to share food choices or selfies, and the usage numbers show that Thailand's social media ecosystem has one of the highest usage rates in the world. Yet there has been limited understanding of the importance and the role it plays as a catalyst for business. Marketbuzzz's study in Thailand demonstrated that irrespective of the size of the business, everyone is using social media to market and sell directly to consumers. There are also a growing number of businesses using social media to engage directly with consumers. From platforms that are ubiquitous, like Facebook, YouTube and Line, to the less hyped but no less important platforms like LinkedIn and … [Read more...] about Thais harnessing social media
Last August, social media personalities Youtiao666 and Preetipls and local singer Nathan Hartono were featured in an anti-theft awareness video. The video - a collaboration between make-up retailer Sephora and the Singapore Police Force (SPF) - was a hit with more than 120,000 views on Facebook, thanks to its over-the-top antics and comedic story line. It had Preeti Nair's online persona Preetipls - known for saying and doing politically incorrect things - stealing Hartono's dog and getting arrested for pocketing make-up. Michelle Lee and Charlotte Tan, the duo behind Youtiao666, were also transformed into an SPF anti-theft standee. The choice of influencers and the video's unconventional story line were deliberate. "Sephora chose to engage Youtiao666, Preetipls and Nathan Hartono for a social media campaign that took a tongue-in-cheek approach that... resonated with Sephora's affirmative stand on diversity and inclusiveness," a spokesman for Sephora told The New Paper. A spokesman for … [Read more...] about Reaching out to tap on social media influencers’ reach
Ever since the 2016 US presidential election, with its revelations about Russian meddling, European officials have been on the lookout for similar attacks. But Europeans aren’t the only ones paying attention. So, too, are China’s leaders, who are considering what they might learn from the Kremlin’s successes. For Chinese President Xi Jinping, maintaining domestic stability is a top priority, a point underscored by the country’s annual budget for internal security. At well over US$100 billion, the official number is low. Like defence outlays, the real number is much higher, owing to hidden spending, including on research and development.For example, China is exploring how artificial intelligence (AI) and big data can be used to monitor everything from social media to credit-card spending, and it plans to assign all citizens a social-reliability rating to weed out potential troublemakers. The regime’s Orwellian strategy is focused squarely on social media … [Read more...] about Will China weaponise social media?