Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for the latest edition of the FIFA (International Federation of Association Football) World Cup that is currently being held in Russia.The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket.The campaign is centred around a deep understanding of the consumers, derived from the network’s primary research tool (OCS) and the agency’s patented analytical tool – OOHZONE.With an aim to design a successful campaign, Posterscope India has selected strategic locations to reach out to the core TG and has crafted multiple innovations to showcase the FIFA fever within the OOH space. The … [Read more...] about Adidas, Posterscope India launch a campaign to celebrate the 2018 Football World Cup
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“So, we got on the bus and left for the stadium [in the morning], and we knew the play won’t start on time because it was raining. After about 10-12 minutes – I was sitting at the back – someone from the front called for the Delhi residents. And when I got to the front, I was told that the driver doesn’t know the route to Feroz Shah Kotla! I knew the way, but only from my place. … [Read more...] about ‘Don’t tell anyone that you have just reached’: How rain prevented India from nearly forfeiting a World Cup match
Football pundits and celebrities waxed lyrical about the young French side, particularly lightning fast striker Kylian Mbappe, one of the stand-out stars of the tournament. In Paris, graffiti popped up on one wall reading "Liberte, Egalite, Mbappe!", a play on the national motto of "Liberte, Egalite, Fraternite" (Freedom, Equality, Brotherhood). … [Read more...] about World Cup feats fuel joy and hope in France
The former Sri Lanka captain added, "If that's the case, then some of the changes that we have seen in our lives now, may be the new normal for us for a few years until a vaccine is found or until there's enough immunity globally among the people to withstand this. So, those are really questions that I don't think anyone can answer at the moment. We will get more clarity as time goes by." … [Read more...] about Will T20 World Cup be cancelled?
"I have to explain my philosophy to my players, but it is not possible without playing football. This is a key issue that needs to be taken into consideration," Skocic said. … [Read more...] about Iran coach Skocic urges for warmup ahead of FIFA World Cup qualification