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Rajendra Prasad Sharma Marketing has only two functions: attracting and retaining customers. While value creation and communication (product and brand management) helps attract the customers, retention requires customer engagement and relationships management (delivering value). Customers seek unique and mysterious relationships with their brands just like with their families, friends, relatives, lovers, and haters. They perceive some brands to be genuinely caring and others as villains in their lives. Often neither brands nor the customers know the essence of their relationship. Brands must discover ways to appeal to the psychographic profiles of their customers. Decoding the relationship Customer trust and commitment are critical to loyalty. The brands that aspire customer loyalty must instil confidence. Quality alone is not enough. A relationship requires an effort, but that is only the first step. Maintaining and growing the relationship requires continuous innovations ... » Learn More about The mystery of ‘human-like’ customer-brand relationships

Video Player Close BEIJING, March 4 (Xinhua) -- China's development has been advancing in a new historic journey since late 2017, when Chinese President Xi Jinping noted at the 19th Communist Party of China (CPC) National Congress that China's economy was transitioning from a phase of rapid growth to a stage of high-quality development. To forestall and defuse various kinds of risks and proactively address challenges brought by external changes, China needs to focus on taking care of its own matters and improving the quality of development, Xi has said. It is widely believed that this new vision for development, featuring innovative, coordinated, green, open and shared development, benefits not only China, but the world as a whole. "China will work with other countries to build an open, inclusive, clean and beautiful world that enjoys lasting peace, universal security and common prosperity," Xi said in his speech at World Economic Forum Virtual Event of the Davos Agenda in ... » Learn More about Xiplomacy: Xi on China’s pursuit of high-quality development

BEIJING -- China's development has been advancing in a new historic journey since late 2017, when Chinese President Xi Jinping noted at the 19th Communist Party of China (CPC) National Congress that China's economy was transitioning from a phase of rapid growth to a stage of high-quality development. To forestall and defuse various kinds of risks and proactively address challenges brought by external changes, China needs to focus on taking care of its own matters and improving the quality of development, Xi has said. It is widely believed that this new vision for development, featuring innovative, coordinated, green, open and shared development, benefits not only China, but the world as a whole. "China will work with other countries to build an open, inclusive, clean and beautiful world that enjoys lasting peace, universal security and common prosperity," Xi said in his speech at World Economic Forum Virtual Event of the Davos Agenda in January. OPEN WORLD ECONOMY China's ... » Learn More about Xi on China’s pursuit of high-quality development