By Tiffany Hsu The New York Times Fri., May 10, 2019 The punch cards stuffed in your wallet know next to nothing about you, except maybe how many frozen yogourts you still need to buy to get a free one. But loyalty programs, as they shift from paper and plastic to apps and websites, are increasingly tracking a currency that can be more valuable than how much you spend: personal data. As a result, the programs know things about you that some of your friends may not, like your favourite flavour (mango), when your cravings strike (early afternoon) and how you pay (with your Visa), in addition to billing details and contact information. Hackers are in close pursuit. One loyalty-fraud prevention group estimates, conservatively, that $1 billion (U.S.) a year is lost to crime related to the programs. As a share of fraud not involving a physical payment card, such schemes more than doubled from 2017 to 2018, according to the Javelin Strategy & Research firm. Some criminals … [Read more...] about Customer loyalty programs are a hacker’s paradise
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The significant advantage of a frequent flyer programme is obviously the miles. With these programs, frequent flyers receive perks such as free flights, upgrades and other travel-related perks. Luckily, there is no limit on how many programs you can join. But to get as many frequent flyer miles as you possibly can, it doesn't make sense to enrol in every single airline's programme. When selecting an frequent flyer programme, go for the airline that has the most flights out of Singapore or the one that serves the destinations you are likely to visit more often. FLY OFTEN, SAVE BIG When choosing the best airline rewards programme for you, there are three factors you should take into consideration: - How easy (or not) it is to earn a flight with your miles and rewards. - Whether you get extra perks other than flights. - Whether blackout dates apply to the programme. - How soon do the miles expire. - And, how easy it is to achieve a higher status (silver, gold, elite, etc.). WHY ARE … [Read more...] about Best frequent flyer programs in 2019: Are they still worth it?
Artima Suraphongchai, head of marketing for iflix Thailand, said that the company launched iflix 3.0 in the fourth quarter of 2018 in a bid to improve the business model of freemium with ads and iflix VIP. The company’s price start with a flat rate of Bt100 a month and reach Bt1,000 a year. In late 2018, iflix switched from subscription video on demand (SVOD) to the freemium service, to offer iflix streaming that allow users to watch some content for free with advertisements, including pre-roll and mid-roll ads. Iflix now offers an AVOD model, for ad video on demand. “This change is a result of feedback we got from users who mostly are familiar with free watching with ads, rather than paying for subscription even when it is only Bt100 per month,” said Artima. It turned iflix from the subscription model to the freemium model. People who not willing to pay can still enjoy watching content on iflix. But free content is less than 30 per cent of … [Read more...] about iflix gives starring role in growth bid to free content with ads
By Robert Cribb Investigative Reporter Marco Chown Oved Investigative Reporter Wed., May 8, 2019 Ticketmaster is the target of proposed legislation in California that would ban its scalper program for doing the same thing that bots do — help resellers buy and sell vast quantities of tickets and make it harder for fans to get in the door at face price. TradeDesk, a service the world’s largest ticket seller quietly markets to its high-volume customers, was the subject of an undercover investigation by the Star and CBC at a Las Vegas scalping convention last year that revealed how it allows scalpers to link dozens or hundreds of Ticketmaster accounts to gather vast quantities of seats in breach of ticket purchasing limits. “The article in the Star definitely prompted a look into this,” said Nathan Little, a senior legislative aide to Assembly Member Bill Quirk, who proposed the legislation. “It’s the goal of the … [Read more...] about California law would ban Ticketmaster’s scalper program
NEW YORK/SAN FRANCISCO: Alphabet Inc's YouTube unveiled on Thursday nine new original programs that will be available for free this year as the streaming service shrinks an effort to attract subscribers with content exclusively behind a paywall.The unveiling at a YouTube event for advertisers and media in New York offered the first glimpse at how the shift announced in November away from subscriber-only content will play out across the world.Programming has turned out to be less of a draw for YouTube Premium subscribers than ad-free viewing and other perks, while YouTube has faced pressure from advertisers to increase its supply of television-like content that is suitable for sponsorship.New programs include a documentary about Dude Perfect, a group that performs sports tricks on YouTube, and an interactive series featuring YouTube star Mark Fischbach that lets viewers control the storyline.Also on tap are an investigation show from media startup Vox and a set of standalone films from … [Read more...] about YouTube touts first new original programme under free strategy