MANILA - “Fake news” – or more accurately, disinformation or misinformation – has spread like wildfire on Facebook in the last few years, thanks in part to so-called social media influencers. Twinmark Media Enterprises, which was banned by Facebook for exhibiting “coordinated inauthentic behavior,” paid social media influencers between P5,000 to P150,000 a month to re-post or share fake news. Based on a Twinmark's 2017 "advertising list" obtained by ABS-CBN News, many of the pages that shared Twinmark content were linked to showbiz celebrities, fan pages, news media personalities, and politicians. There were also a number of meme, quote, or joke pages that had huge followings and likes. This was how the scheme worked: Twinmark tapped Facebook accounts that are either linked to famous personalities, or have huge following and/or high engagement. The accounts were given “deliverables” or the things they needed to do for Twinmark, … [Read more...] about News How social media ‘influencers’ helped Twinmark disseminate fake news
Generating leads through social media
Ten of the best-known political parties vying in the March 24 election have released dozens of jingles on YouTube and on their Facebook pages since late last year. Fundamentally, “the song remains the same”, and it’s not one of Led Zeppelin’s. There are the same dreary appeals to nostalgia or, alternatively, to futurism, the same unconvincing boasts. What distinguishes this election season’s crop of tunes from those of the past is the sheer variety of styles. The staple choices for mustering votes – rousing marches and look tung (country folk) – are now jostling with pop rock, songs-for-life and even rap. And for the southern provinces there are political messages set to the rhythmic chanting of nasheed, sometimes known as anasyid. As well, since a song online has to be accompanied by a music video, we’re seeing a lot of images of the parties’ candidates for the premier’s job putting in cheerful appearances at … [Read more...] about The political parties’ campaign anthems re popping up on social media, but is anyone listening?
source Ulet Ifansasti/Getty Images Indonesian political actors are paying social media influencers to spread propaganda ahead of their elections. Several reports point to dozens of these influencers, referred to as “buzzers”, working in swarms to flood social media in order to influence election results. Authorities have started to take note. Indonesia recently held local elections across 31 provinces, and campaigns for the country’s 2019 general election are already in full swing. Indonesian political actors are paying social media influencers to spread propaganda ahead of the country’s 2019 elections, in a growing practice that many believe has strengthened political and religious divides in the country. Several reports point to dozens of these influencers, referred to as “buzzers”, working in swarms to flood social media with political propaganda in order to influence election results. According to research by the … [Read more...] about Social media ‘buzzers’ are being paid by Indonesian political parties to spread propaganda ahead of local elections
By Kerry K. Taylor Special to the Star Mon., April 30, 2018 I’m spending too much time on social media. I creep friends vacationing on Facebook, I “heart” fashion influencers on Instagram, and I pin home renovations on Pinterest. I once viewed a makeup tutorial on YouTube, but got lost after the influencer filled, gelled and voluminized his eyebrows with $75 worth of makeup. Since my brows survived the ’90s, I’m done with facial hair trends. I know why I’m addicted to scrolling through other people’s lives — it’s because no one really lives this way. Sure, I’m enticed by the flashy stuff and exotic travels of the online Filter-ati, but when I see filters imposed over social images, I can’t help but peek under the surface and add up the cost. Are we buying what our friends and brand influencers are selling? Yes! Social media lures you to spend, and the cost is real. After studying nearly 700 million … [Read more...] about How social media makes you spend more money
source Evgeny Belikov/Strelka Institute/Flickr Frequent social media use and screen time have been portrayed as universally bad for our health. However, a lot of research on this phenomenon has been characterized by poorly done studies and bad science. The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good. This is an installment of Business Insider’s “Your Brain on Apps” series that investigates how addictive apps can influence behavior. True story: I once walked headfirst into a pole on my way home from work. I can’t blame the darkness (the sun had only just begun to set), and I can’t blame my vision (I’d recently gotten new glasses). But I can blame my iPhone, whose vibration had lured me into staring at its crisp bright screen. The text I was … [Read more...] about There’s no solid evidence that people get addicted to social media — and using it could actually be beneficial