While the rest of the team is in Australia getting set for the T20 World Cup, 37-year-old Raj - who does not play the shorter format of the game - was seen in a new look. The walk was part of the Corcal Bone and Beauty campaign that highlights and creates awareness about the link between inner health and outer beauty in women. (In pic from left: Shehnaz Treasurywala, Shaheen Abbas, Payal Singhal, Mithali Raj, Mitali Sagar & Rohiny Belani) … [Read more...] about Fashion industry ponders bleak future post lockdown, experts say Covid-19 will set back the industry by 10 years
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By contrast, designer Krsnaa Mehta’s label, India Circus, is offering printed face masks at ₹199, available to be shipped across the country. His website mentions that these are reusable, as are Joshipura’s. And even with their cost difference, both are priced well above the usual medical-grade masks available at chemist shops that retail for ₹20. As time passes, we will see many more designers come up with their versions—many of them have already produced masks for charity, or even for their workers and factory teams. It’s only natural that they make the same for retail. … [Read more...] about Why shouldn’t designers sell masks?
Funds raised: $450,000Earlier this month, auction house Sotheby’s and Google teamed up for a virtual auction to benefit the International Rescue Committee’s work to fight COVID-19 in vulnerable communities. Among the lots offered was the chance to have coffee with Hillary Clinton, record a song with Grammy-winning artist Sting, attend a Shakespearean acting lesson conducted by actor Sir Patrick Stewart, and a private video call with Apollo 9 astronaut Russell Schweikart.Held between May 1 and May 8, the MayDay charity auction raised $450,000 for the international rescue committee with a private recording session with Grammy award-winning musician Sting, selling for $137,500. … [Read more...] about Lockdown diaries: Designer Ujjawal Dubey feels centred, says fashion will evolve post-Covid
A new collection of separates: I am in touch with our craftsmen in Benaras, Kashmir and the Mijwan Welfare Society (he has been associated with them for over a decade) and will see to it that they constantly get work. But I am planning a collection of separates that is true to my ethos of celebration, glamour, intricacy, joy and yet be affordable. Borders, fabric, and intricate embroideries that I have collected over the years will be used. A lot of mix and match is going to be in fashion. For instance, someone will like to wear their mother’s or grandmother’s heirloom sari with an interesting top or jacket from us. And yes, we are doing a series of masks with this collection. … [Read more...] about Can’t stop fashion: on physical stores opening up and innovative strategies being adopted by brands
New Delhi: The phone’s been ringing off the hook for Meghna Saraogi, cofounder of Styledotme, a tech solution that caters primarily to jewellery companies. Most of her clients, sixth or seventh-generation jewellers, have traditionally been secretive about jewellery catalogues. But Covid-19 has changed everything. “It's much easier to sanitise an iPad on which people can virtually try on jewellery rather than every single piece after it’s tried on. Contactless selection and try-ons will be the next big thing,” said Saraogi, whose client list includes big names such as Tanishq and Hazoorilal Jewellers. Her business has seen a 150% increase in enquiries since the lockdown began, and not just from India. This is possibly the company’s best business month ever, she said. In a Covid-ravaged world where the rules of business are getting written afresh, the fashion industry is getting a makeover, pivoting toward remote working, digital draping and trials. … [Read more...] about Covid impact: Tech walks the ramp in fashion makeover