How digital marketing operations can transform business

Digital Refresh Networks (DRN), an integrated creative and digital marketing solutions company, bagged the digital mandate for the Adani Group for Kings Oils, Alife, and ‘Fortune Suposhan’ — from 'Adani Wilmar Group'.The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office. The agency said, with this mandate Adani Wilmar hopes to leverage its business digitally to drive their core objective, which is establishing and familiarising the brands locally.Sanjay Adesara, head media and digital, Adani Wilmar, said, “We are glad to be associated with Digital Refresh Networks. The agency has been in the forefront of the digital marketing industry with great experience across the multiple domains of digital communication and marketing solutions."Barin Mukherjee, co-founder and CEO, Digital Refresh Networks, said, “Our expertise in conversing in multiple languages across the length and breadth of the country will … [Read more...] about Digital Refresh Networks bags digital mandate for Adani Wilmar

Digital advertising agency FoxyMoron has appointed Naman Surana as its national business director. He was the former brand manager of DS Group for over 8 years. In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact. He will be working closely with internal stakeholders on scaling the business of the agency and the Zoo Media network. Surana will be reporting to Pratik Gupta, co-founder, Zoo Media and FoxyMoron. He will also be working closely with teams across the agency’s Mumbai, Gurgaon and Bengaluru offices. At the DS Group, Surana was a key member of the team behind the launch of the confectionery brand ‘Pulse’ in India and was the brand manager of the confectionary division, which also included the chewing gum brand ‘Chingles’. His expertise lies in media planning, brand management, digital marketing solutions and content management. Since … [Read more...] about FoxyMoron appoints Naman Surana as national business director

Riding on Digital India for digital transformation to drive the manufacturing sector on the back of AI, cloud computing, IoT, blockchains, and robotics can create $1 trillion economic value from the digital economy by 2025 up from $200 billion currently, Niti Aayog CEO Amitabh Kant asserted while evaluating the role of data to catch India’s growth targets. “In order to take its rightful place in the global supply chains, India is leveraging technologies and applying them across the manufacturing value chains to gain competitiveness. Data will be critical to meet these goals,” Kant said during the India Digital Summit 2021.The Niti Aayog CEO during his virtual address stressed that post-Covid-19 pandemic era will only see those countries grow that use a vast digital ecosystem. “Post- pandemic global supply chains will be restructured, and you can be only competitive if you can use the power of technology,” he said.According to Kant in the last few years the … [Read more...] about Digital India to drive digital economy to $1 trillion by 2025: Amitabh Kant

It has been more than five years since over 137 world leaders came together, under an inclusive framework of the global body, Organisation for Economic Cooperation and Development or simply OECD, and tried to come to a consensus on how multinationals like Facebook, Google and Amazon, could be taxed. The leaders had initially set the deadline for the consensus as 2020, however, extended it to June 2021 last year after the US, which is home to major technology giants, pulled out from the talks.Now with Joe Biden taking over the reins, how close or far is the world in its pursuit of finding digital tax consensus?Hope in the air…“We do not expect to see a fundamental shift in the US position given the bipartisan statements that have been made on this issue but perhaps with a new set of eyes looking at these issues, and a strong desire to avoid tax and trade wars, a consensus-based compromise can be found,” OECD’s official Grace Perez Navaroo told ETCFO in an … [Read more...] about Joe Biden arrives but will digital tax solution get any easier?

NEW DELHI: Airtel Payments Bank on Wednesday launched ‘Airtel Safe pay’ for customers to provide protection against growing incidents of online payment frauds. The ‘Airtel Safe Pay’ solution provides an additional layer of payment validation against the industry norm of two-factor authentication, said Airtel. “With ‘Airtel Safe Pay’, Airtel customers making UPI or Netbanking based payments through Airtel Payments Bank, no longer have to worry about money leaving their accounts without their explicit consent,” it added. Airtel said this solution will provide the “highest level of protection” against frauds such as phishing, stolen credentials or passwords, and phone cloning. “We are happy to leverage Airtel’s core telco strengths to bring to the market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by … [Read more...] about Airtel Payments Bank launches ‘Airtel Safe Pay to prevent digital payment frauds