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After ignoring the country in its early years, the social media company is doubling down on the Indian market by rolling out localised versions of its offerings. This includes rebuilding of Snapchat 's Android app with support for nine Indian languages and an India-specific version of its content discovery platform Discover that now has over 85 local channels. In October 2020, it announced its first slate of mobile-first licensed and original shows for the Indian market along with its first gaming partner in the country. To be sure, India was one of the first markets where Snap Inc. made investments to localise its product, including building local augmented-reality creator communities, adding local content, and investing in local marketing initiatives. These tactics form the basis of a "repeatable playbook we can now leverage to drive growth", Andersen said. "We focused on India early because it has a large and fast-growing population of young smartphone users, high-speed … [Read more...] about Snap plans to take its India localisation strategy to the world

IMAGE: There is a possibility that India might play three pacers in the pink-ball Test. Photograph: BCCI/Twitter Pacer Umesh Yadav was, on Monday, added to India's squad for the last two Tests against England after he passed a fitness test, while Shardul Thakur was released to compete in the ongoing Vijay Hazare one-day Championship. The third Test, a day/nighter, starts in Ahmedabad on Wednesday. "Team India fast bowler Umesh Yadav appeared for a fitness test on Sunday, 21st February at Motera. He has cleared his fitness test and has been added to the squad for the last two Tests of the ongoing Paytm India-England Test series," said the BCCI in a statement. "Shardul Thakur has been released from the squad to take part in the Vijay Hazare Trophy," it added. Thakur plays for Mumbai. Yadav had suffered was a calf muscle injury during the Melbourne Test against Australia in December, ruling him out for the rest of that series. There is a possibility that India … [Read more...] about Umesh Yadav clears fitness test, added to India squad for last two Tests

More than a third of the signatories to the Paris Agreement have already committed to being net-zero emissions by 2050. Some of them have committed to an even more ambitious timeline. Can India commit to an ambitious 2047 net zero goal? Can India become net zero by its 100th Independence Day? Would that not be truly remarkable? It has been five years since the eponymous Paris Agreement was reached during the 2015 COP21 in Paris. Then came a leadership change in the US, moving it to the sidelines. The rest of the world vowed to move forward. However, the words did not translate into action. Then came Covid-19; and things seem to have changed. Now, there seems to be a near frenzy; perhaps borne by the realization that dealing with an ever-progressing climate change could be like dealing with a pandemic several times more potent and no prospect of a vaccine against it. So now, a 1.5 degrees global warming scenario, written off as a pipe dream just a couple of years ago, is taking … [Read more...] about A net zero India in the 100th year of independence?

New Delhi: Bharti Airtel on Wednesday (February 24) marked its entry into advertising business with the launch of 'Airtel Ads', a move it said will enable brands to pitch consent-based and privacy-safe campaigns to over 320 million customers across its various businesses like mobile, DTH and homes. Airtel Ads -- which underlines the company's efforts to get a foothold in the booming Indian advertising industry -- leverages the company's data science capabilities and would enable brands to create deep engagement and high-impact campaigns for the most relevant customer cohorts. Airtel asserted that its customers would receive only the most-relevant brand offerings and not unwanted spam. "We are not in the quantity mode, we only want to bring it to customers who care. Therefore, volumes may be less but the quality will be high," Adarsh Nair, Chief Product Officer at Bharti Airtel said. While the company would look to make connections between customer preference and … [Read more...] about Airtel forays into advertisement sector, launches Airtel Ads, says no ad frauds to be promoted