MANILA, Philippines — These days, we use smartphones rather than watches to tell time. Smartphones and other gadgets also give us an opportunity to air our thoughts, engage in digital trade, and communicate instantly. When 5G gets deployed, we expect more diffusion of the Internet of Things (IOT), where devices are connected to the internet, with trillions of sensors communicating with these devices, and with one another. Working with sensors, these devices can monitor things like building elevators, checking them for status and possible problems, and using artificial intelligence (AI), predict failures before they happen. AI already powers up many applications, from voice assistants to driverless cars. Even the autocomplete feature on phones, recommendations from Netflix, and Facebook’s ability to recognize our faces in a photo posted by friends, are examples of AI. Tech is amazing, and the trend in its penetration is phenomenal. Seven out 10 Filipinos use the internet, … [Read more...] about Are Filipinos ready for the Fourth Industrial Revolution?
How to create a social media strategy for business
If you feel ready to start a new business, then you need to start making a business plan. This will help you form a strategy and identify possible roadblocks. It will give you options on how to manage the business, as well as evaluate the viability of your idea before you even start the business. This is a very common mistake among aspiring entrepreneurs. Some of them think it is enough to simply have the thought of building the business, and they don’t actually need to put things into writing. A business plan may be regarded as a to-do list. The only difference is that it could actually cover your entire wall because of how much you need to think about. The marketing part would take you a lot of time – from taking photos, crafting clever ad campaigns, and of course, creating various social media accounts. You will need to do a lot of research about the business, and come up with ideas that would be widely accepted by the market. Strategic moves need to be carefully thought … [Read more...] about Business Mentor: How to create a compelling Business Plan
NEW YORK (NYTIMES) - Coming soon to Instagram feeds everywhere: more sponsored advertisements from "influencers." While this may be good news for users with large followings who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds. On Tuesday, Instagram, a Facebook-owned platform known for photos that inspire envy and ire, announced changes to its advertising strategy that would allow brands to promote influencer-created content in people's feeds, even if those people do not follow the influencer's account. "One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies," the company said in a blog post. "With branded content ads, businesses have an opportunity to tell their brand stories through creators' voices, reach new audiences and measure impact," the statement continued. "Using the tools available on the Facebook ads platform, businesses can reach … [Read more...] about Your Instagram feed is about to have more ads
By Caitlin Kenny The Kit Tues., May 14, 2019 Ever find yourself dreaming of a side hustle? Or maybe you’re already grinding it out for your fledgling company. Starting your own business promises a fun, exciting career — but getting there isn’t easy, a truth known well by Canada’s top female founders. Here, the minds behind Mejuri, Nudestix, Moroccanoil, Therma Kota and Michi share their best advice on how to be an entrepreneur in the fashion and beauty industry. Mejuri co-founder Noura Sakkijha The backstory: It was natural for Jordan-born Noura Sakkijha to get into the fine jewelry game, with her parents and grandparents already in the biz. But that’s where she split with the traditional: She set her sights on shaking up the industry. “Usually, jewelry brands talk to men buying for women; collections are barely refreshed throughout the year; and there is this huge assumption that jewelry is a purchase that requires an … [Read more...] about Want to start your own biz? These founders have advice
For innovation to succeed, it should meet people’s needs and wants. Brands can build better relationships with their consumers and audiences if they are able to do that. It can also help preserve the long-term benefits of a digital economy that works for all. This is one of the central messages that emerges from the Digital Society Index 2019, a project of Dentsu Aegis Network (DAN) developed in collaboration with Oxford Economics, which combines a primary survey of more than 43,000 people across 24 countries with economic and statistical analysis. Trust in big tech is falling. This survey first started in 2018, and even the collapse in trust in the use of digital technologies has been observed. The number-one cause of distrust is the misuse of personal data. Stronger regulation of technologies like artificial intelligence is being proposed. And social media has been blamed for both political polarization and misinformation. Thirty years from the birth of the World Wide Web and … [Read more...] about The Digital Economy gives you the power to be a better version of yourself