Arrow, which is a part of Arvind Fashions stable of high-end brands, has roped in Bollywood actor Hrithik Roshan as its brand ambassador to kick start its new campaign ‘On Top of the World’ across digital platforms and print media. The ad campaign with the Bollywood actor is conceptualized by WYP Creatives and shot by director and photographer, Tejal Patni.In an exclusive chat with Brand Equity, Shailesh Chaturvedi, managing director and CEO, PVH brands at Arvind (Tommy Hilfiger, Calvin Klein & Arrow), says the new strategy is a part of the company’s “metro drive", and “glamorization” of the brand was essential for it.Read Also: Advertising: Hero Motocorp leads two wheeler ad volumes on traditional mediaSeveral fashion brands pushed their spring-summer collection to October or pre-Diwali to clear up inventory that piled up during the lockdown. According to media reports, sales of fashion products fell by nearly 70% during the months of April and … [Read more...] about BE Exclusive: Arrow signs on Hrithik Roshan for its metro-focused ad campaign
She liked Shah Rukh Khan while he was a Salman Khan fan. They had their little fights, but that did not stop Dhanak's Pari (Hetal Gada) from fulfilling her promise to her brother (Krrish Chhabria): To return his eyesight. … [Read more...] about Lessons from Bollywood: How to be the BEST sister
Right from the start, movie stars and their magnetism have been synonymous with the bright 70mm screen. Although the advent of satellite television added a new dimension to ‘stardom’, the charming appeal of big screen has remained largely intact. But now, as over-the-top (OTT) streaming platforms become the buzzword in showbiz, especially during the lockdown, a number of top-notch Bollywood stars seem to be all for joining the bandwagon with original, exclusive content for OTT platforms (besides several big films that have already been bought by OTT platforms). … [Read more...] about Over-the-top stuff: big Bollywood stars are all for it!
And there’s the baddie. “Fusion is the future,” says Vivek Oberoi’s Kaal, sounding for all the world like Bally Sagoo did back when he mattered. Immobile from the neck down, Kaal is a sinister mastermind who creates man-animal hybrids that lead to a bunch of poorly-constructed mutants with long tongues et al. Kangna Ranaut, for example, plays a shapeshifting creature born out of human and chameleon DNA. Many unanswered questions are born out of Kaal’s setup, the most crucial being why Ranaut doesn’t have a bad prosthetic orange forehead/nose like her fellow “maanwar” brethren, and who on earth has been applying the eyeliner for Kaal for all these years?Krrish — as if Mayawati’s taken a shine to the lad.Rediff Rating: … [Read more...] about Review: Krrish 3 is a colossal waste
Actor to play a boxer in Vikas Bahl’s two-part sports drama, a quintessential tale of an underdog set in Mumbai Mirror was the first to report that the Hindi remake of Sylvester Stallone’s Rambo, which was to be Tiger Shroff’s next release after Baaghi 3, has been pushed forward to the last quarter of 2021, with a new director, Rohit Dhawan, on board. Now, we have learnt that the actor has given the go-ahead to Vikas Bahl’s next directorial, Ganpat, and this could be one of the first films Tiger will shoot for, once he gets back into action. “Ganpat is essentially a sports drama set in Mumbai with Tiger playing a boxer for the first time. Vikas has been working on the script for a while now and Tiger, who loves MMA, wrestling and boxing was looking to do a film in this space. When Vikas narrated the script to him, it was an instant ‘yes’ from Tiger,” informs a source close to the development. The actor started prepping for the character … [Read more...] about Heard this? Tiger Shroff to play a boxer in Vikas Bahl’s two-part sports drama Ganpat