ETCFO is hosting a virtual leadership summit to connect with you in the midst of this crisis and spark discussions that would give you perspective, and support your organisation in gearing up and moving forward.It is for this reason that we have gathered pioneers from across the industry who have the experience, expertise and wisdom to take these discussions to a practical and logical conclusion. The discussions will range from economic volatility and recovery to digital transformation. Covid-19 times are the new normal for people and ETCFO has crafted talk points on new trends in M&A, how regulations are evolving, and what are the risks in the future. As every organisation will be preparing for growth and faster recovery, we will have with us imminent speakers to invoke a peer to peer discussions that are relatable, solution-oriented.ETCFO is honoured to welcome and grateful for confirmation of some prominent finance chiefs and influencers on the speaker panels: Gopal Mahadevan, … [Read more...] about ETCFO Leadership Summit: Adapting to the Covid-led changes , are you?
Transformation of the Year Holding company WPP’s decision to merge its iconic advertising agency J. Walter Thompson with its digital brand, Wunderman confused some due to the choice of lead agency. The new entity is called Wunderman Thompson. When Brand Equity spoke to senior Indian adwallahs just after the announcement, most of them pondered the change in name. But one senior media agency executive observed, “It is a clear signal that the legacy brand is dead. They have turned a new page in history by doing this. If the attempt is to digitize the agency, then I think it’s too late. That’s a problem with many legacy agencies. They react to market changes extremely slowly. Honestly, this should have happened five years ago.” The newly formed agency is now led by global CEO Mel Edwards, currently the Global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, is chairman. The ambition of the new entity is “to be a provider of end-to-end … [Read more...] about The newsgrabbers of advertising and marketing industry