Arrow, which is a part of Arvind Fashions stable of high-end brands, has roped in Bollywood actor Hrithik Roshan as its brand ambassador to kick start its new campaign ‘On Top of the World’ across digital platforms and print media. The ad campaign with the Bollywood actor is conceptualized by WYP Creatives and shot by director and photographer, Tejal Patni.In an exclusive chat with Brand Equity, Shailesh Chaturvedi, managing director and CEO, PVH brands at Arvind (Tommy Hilfiger, Calvin Klein & Arrow), says the new strategy is a part of the company’s “metro drive", and “glamorization” of the brand was essential for it.Read Also: Advertising: Hero Motocorp leads two wheeler ad volumes on traditional mediaSeveral fashion brands pushed their spring-summer collection to October or pre-Diwali to clear up inventory that piled up during the lockdown. According to media reports, sales of fashion products fell by nearly 70% during the months of April and … [Read more...] about BE Exclusive: Arrow signs on Hrithik Roshan for its metro-focused ad campaign
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She liked Shah Rukh Khan while he was a Salman Khan fan. They had their little fights, but that did not stop Dhanak's Pari (Hetal Gada) from fulfilling her promise to her brother (Krrish Chhabria): To return his eyesight. … [Read more...] about Lessons from Bollywood: How to be the BEST sister
Experts also believe that the economics of an OTT platform’s eco-system is “currently very different as well as higher” as compared to a film. For example, Kaif-starrer superhero series is said to be budgeted at a whopping Rs 200 crore, while Kumar is believed to be making Rs 90 crore for his web show. “Of course, the money is huge. Otherwise, why do you think everyone would be so interested,” says Adarsh, adding that “big stars would eventually balance out their work between all the mediums, the way they did when satellite TV space had exploded.” … [Read more...] about Over-the-top stuff: big Bollywood stars are all for it!
And there’s the baddie. “Fusion is the future,” says Vivek Oberoi’s Kaal, sounding for all the world like Bally Sagoo did back when he mattered. Immobile from the neck down, Kaal is a sinister mastermind who creates man-animal hybrids that lead to a bunch of poorly-constructed mutants with long tongues et al. Kangna Ranaut, for example, plays a shapeshifting creature born out of human and chameleon DNA. Many unanswered questions are born out of Kaal’s setup, the most crucial being why Ranaut doesn’t have a bad prosthetic orange forehead/nose like her fellow “maanwar” brethren, and who on earth has been applying the eyeliner for Kaal for all these years?Krrish — as if Mayawati’s taken a shine to the lad.Rediff Rating: … [Read more...] about Review: Krrish 3 is a colossal waste
Of course, you need some ego or else how do you have any talent? You have to have a personality other (than your) voice or the voice will not be interesting in the song.ji is a very humble person; there is no feeling of I am superior.What part of Lataji's life has been covered in your book? How long have you been researching it? … [Read more...] about An interview with Lata Mangeshkar’s biographer