Shapoorji Pallonji 's SD Corp has launched an OOH campaign ‘ Wellness done right’ urging people to give care to themselves by emphasising the functionally and performance aspects of its new residential project AUBBURN. The billboards are in a 3-D format and have presented an individual doing his office work while sharing a message, ‘A new age of wellness has begun’ to reach a wide set of audiences. The billboards were put across Mumbai at prime locations for two weeks. The campaign has been executed by OAP, an outdoor agency. Also read: BE Limitless: Sapna Arora, OLX on engaging with consumers in a non-intrusive way Sanat Johare, brand manager, SD Corp, said, “Not only we wanted to grab people’s attention, but we also wanted people to absorb that messaging and experience the feeling of wellness. These concepts were planned in a way that resonates with all when they think of a stress-free and happy environment. The response we have received is the testimony that it ... » Learn More about Shapoorji Pallonji crafts animated OOH campaign on wellness
