DBS, UOB and OCBC made it to Brand Finance’s Top 500 Global Brands report again. Singapore Press Holdings The brand values of Singapore’s three largest banks – DBS, UOB and OCBC – have risen over the past year, according to business valuation consultancy Brand Finance’s annual ranking of the world’s top 500 most valuable brands. DBS ranks 202nd this year – up 62 places from last year’s ranking. Out of all three banks, UOB saw the greatest improvement as it jumped 128 spots, now standing in 363rd place. OCBC climbed 89 places to rank one spot after UOB. The five brands which topped the charts were Amazon, Apple and Google – which retained their positions last year – followed by Microsoft and Samsung. Brand Finance measures the values of brands by estimating their likely future revenues – based on their royalty rates – to arrive at a “brand value”, which … [Read more...] about DBS, UOB and OCBC shoot up ranking of world’s 500 most valuable brands – with one bank rising 128 spots from last year
Most valuable brands
America’s 15 most valuable fashion brands are worth nearly $70 billion combined — but one company dominates
caption Nike is the most valuable American fashion brand. source Jason Miller/Getty Images The 15 fashion brands on Brand Finance’s list of the most valuable American brands in 2018 are valued at nearly $70 billion combined. More non-luxury brands, such as Levi’s, than luxury brands, such as Coach, comprise the list. Worth $28 billion, Nike dominates – it’s also the most valuable fashion brand on a global scale. Fashion in America is a big business. Brand Finance recently revealed the 500 most valuable American brands in 2018, and the 15 fashion brands on the list are worth roughly $69.2 billion combined. While luxury brands such as Coach and Michael Kors make the list, they aren’t as frequent as brands that don’t identify as luxury, such as Levi’s and Old Navy. caption Nike dominates retail. source Shayanne Gal/Business Insider Nike dominates – worth $28 billion, it’s the only brand on the list whose … [Read more...] about America’s 15 most valuable fashion brands are worth nearly $70 billion combined — but one company dominates
The most valuable brand in every state
caption Amazon is the most valuable brand from Washington — and the entire United States. source Sundry Photography/Shutterstock Brand Finance recently identified the most valuable brand from every US state. Amazon is the most valuable from Washington state, as well as the most valuable brand in the entire US. Other brands on the list include Nike in Oregon, Apple in California, and Marlboro in Virginia. Amazon is officially the most valuable brand in the United States. That’s according to Brand Finance, a brand consultancy firm that released its annual list of the strongest brands in the US in June. Brand Finance defines brand value as the collective value of a company’s trademarks, including names, logos and designs, which create “distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.” Amazon dethroned Google to take the top spot this year, and Apple overtook Google as … [Read more...] about The most valuable brand in every state
The 21 most valuable tech brands in America in 2018
caption Google was ranked No. 1 in 2017, but moved down in 2018. source Uladzik Kryhin/Shutterstock Amazon, Apple, and Google are the most valued tech brands, according to Americans. Brand Finance, a brand consultancy firm, released their ranking of the most valuable brands in America in 2018. The firm looks at marketing investment, stakeholder investment, and business performance to help it measure how much each brand contributes to the company. Tech companies hold five of the top 10 spots on the most valuable brands US list. Americans love Amazon, Apple, and Google. The tech industry dominated this year’s Brand Finance US 500, an annual report on the world’s most valuable American brands. Tech companies claimed five out of the top 10 spots and the industry accounts for $977 billion – about 30% – of the … [Read more...] about The 21 most valuable tech brands in America in 2018
SWA Magazine Names BOLT One of Top 100 Most Valuable Indonesian Brands
Jakarta. SWA Magazine in cooperation with Brand Finance, an international brand consultancy firm, included 4G LTE internet provider BOLT on its list of Top 100 Most Valuable Brands 2018 Indonesia. The honors were given to the chief marketing officer of BOLT, Liryawati, on Thursday (31/05) at the Shangri-La Hotel in Jakarta. "Indonesia's Top 100 Most Valuable Brands 2018 is a benchmark that shows a company's fiscal value. The inclusion of BOLT into this list proves that BOLT's strategy has managed to win the public," Liryawati said in a press release. As the name suggests, the Top 100 Most Valuable Brands lists 100 Indonesian companies with the most valuable brands. Included in the list are companies and products. "A valuable brand is one that is well known, as companies [under it], [its] products, or services attract people. Products and services liked by the public will go a long way in ensuring the longevity of a company. Therefore, we will continue to … [Read more...] about SWA Magazine Names BOLT One of Top 100 Most Valuable Indonesian Brands