Beginning May 2019, the Internet and Mobile Marketing Association of the Philippines (IMMAP) will host, in partnership with ABS-CBN and Certified Digital Marketer, Web Wednesdays - a series of free webinars designed to develop and enhance the talents of digital marketers in the country. Pushing for digital marketing excellence, Web Wednesdays will tackle the latest trends and techniques, the production and distribution of compelling content, building powerful e-commerce businesses, and other digital marketing topics. Practicing and aspiring digital marketing professionals are encouraged to join the monthly webinar. First up on the list of speakers is Dennis Perez of Unilever. As the country media director of one of the biggest advertisers in the Philippines, Perez oversees the creation and execution of the local media strategies of some of the world’s biggest brands in personal care, home care, foods, and refreshments. Local and international award-giving bodies have … [Read more...] about News IMMAP hosts free digital marketing webinars
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SHANGHAI - Shanghai software engineer Wu Linfeng watched the silent comedy "Modern Times" recently and soon found himself crying -- watching Charlie Chaplin’s classic stressed-out assembly-line worker was like watching himself. Overworked, underpaid, and feeling like a hamster on a wheel, he is among China’s masses of mostly male tech-industry staff whose long hours have sparked a national debate about work-life balance. The coders, engineers, programmers, software developers, game designers and other IT manpower behind China’s burgeoning digital economy have become known as "996" workers due to the 9am-9pm, six-day week they work, without overtime pay. Wu, who asked that a pseudonym be used to protect his job, has followed that schedule for three years at a leading Chinese internet company. "You’re the first girl I've spoken to in about a year," he told an AFP reporter, with just a hint of exaggeration. Chinese tech companies have grown rapidly along with the … [Read more...] about News Working stiffs: China’s tech minions burn out in ‘996’ rat race
By Tara Deschamps Special to the Star Mon., April 29, 2019 New European rules that will make tech firms liable for copyright violations on their platforms have been both lauded by musicians and artists and lambasted by those who champion intellectual freedom. But one thing that’s not in dispute is that similar rules won’t be coming to Canada any time soon, experts say. The copyright directive, endorsed by 19 European countries in mid-April, will compel companies such as Google and Facebook to ensure copyrighted content — everything from music and films to news and books — isn’t posted on their platforms without a creator’s permission. Some tech firms may have to acquire licences to host such material. The EU’s 28 member states now have two years to adopt the rules and create their own policies. The reforms have been touted as a way to rein in powerful tech firms and restore revenues to creative industries, often paid fractions … [Read more...] about Canada likely won’t copycat EU copyright rules, experts say. So what’s next?