/https://www.thestar.com/content/dam/thestar/entertainment/opinion/2019/05/03/burger-kings-real-meals-is-the-fake-news-of-fast-food/pissedmeal.jpg)
By Vinay Menon Entertainment Columnist Fri., May 3, 2019 Have you ever lined up for fast food and thought, “Gosh, wouldn’t it be great if I could order something that reflected my mood at this moment in time?” Me neither. But let’s think about Burger King’s new marketing campaign for a moment before we dismiss it as flame-grilled nonsense for hungry millennials. This week, the company unveiled a new line of “Real Meals.” Available in select markets, these “Real Meals” are basically Whopper combos — burger, fries and drink — that come in boxes emblazoned with, um, a “variety of moods.” It’s as if Nike marketed a new line of cross-trainers for the glum. Or Ikea released a special-edition Billy bookcase for self-hating hoarders and conflicted pack rats. So let’s say you just quit your new job because your boss is a maniac, one of the scenarios in Burger King’s new … [Read more...] about Burger King’s ‘Real Meals’ is the fake news of fast food
News
BlackRock to vote in favor of Persimmon pay report: Sky News
Business Persimmon looks set to avoid another backlash over executive pay after its largest shareholder BlackRock voted in support of the housebuilder's remuneration report, Sky News reported on Wednesday. 01 May 2019 05:46PM Bookmark REUTERS: Persimmon looks set to avoid another backlash over executive pay after its largest shareholder BlackRock voted in support of the housebuilder's remuneration report, Sky News reported on Wednesday.The report said BlackRock has backed Persimmon's board ahead of an annual general meeting on Wednesday at which shareholders will vote on the remuneration report, which disclosed that new Chief Executive Dave Jenkinson was paid almost 25 million pounds (US$32.67 million) last year.BlackRock, which owns 5.25 percent of Persimmon shares, declined to comment, while the company did not immediately respond to a request for a comment.Persimmon's previous CEO Jeff Fairburn left after the company said criticism of his US$100 million bonus … [Read more...] about BlackRock to vote in favor of Persimmon pay report: Sky News
Professional media helps curb the spread of fake news
MALACCA: In the era where information is at one’s fingertips, especially with the global increase of social media usage, professionalism among media practitioners plays an important role in curbing the spread of inaccurate of fake news. Malacca Communications, Multimedia, NGO, Youth and Sports Development Committee chairman Kerk Chee Yee (pix) said media practitioners who put professionalism into their practice, would always ensure that only true information is being disseminated and that they would as a good source of reference. “Where else can the people verify the news or information they received if they cannot trust the media or if the media were unprofessional and uncredible? In this era of technology, any fake or confusing news can be easily spread, so we have to ensure that media reports are true and accurate. “This is important to maintain the credibility of the media because, with the rapid development of the technology, it has become more important for the … [Read more...] about Professional media helps curb the spread of fake news
Nova Scotia government’s ‘good news story’ on employment equity faces scrutiny
/https://www.thestar.com/content/dam/thestar/halifax/2019/04/30/nova-scotia-governments-good-news-story-on-employment-equity-faces-scrutiny/_1_img_0070.jpg)
By Taryn Grant Star Halifax Tues., April 30, 2019 HALIFAX—The province says a $10-million pilot program is “changing the dynamic” between employers and minority groups, but one critic says the government is missing an opportunity to effect broader change. The Department of Labour and Advanced Education has been running a large-scale pilot program since June 2017 aimed at increasing the labour-force representation of racial minorities, people with disabilities, people on employment support and income assistance and workers over the age of 55. Participating employers receive workplace diversity training and a subsidy to ensure a $15 hourly wage for each person for two years. MLAs reviewed the program Tuesday at a meeting of the Standing Committee on Human Resources, with Liberal members lauding it as “a good news story.” Read more: Article Continued Below Opinion | Using boomers short-term could help gap in Nova Scotia labour … [Read more...] about Nova Scotia government’s ‘good news story’ on employment equity faces scrutiny
GM’s Mary Barra steers clear of rough corporate news
/https://www.thestar.com/content/dam/thestar/business/opinion/2019/04/30/gms-mary-barra-steers-clear-of-rough-corporate-news/mary_barra_corvette.jpg)
By Jennifer Wells Business Columnist Tues., April 30, 2019 It’s gotta hurt in some quarters — Oshawa — to hear General Motors CEO Mary Barra crowing about the ongoing refocusing of the automaker. “We are selling every truck we build,” Barra told analysts on a first-quarter conference call Tuesday morning. Sales of the revamped Chevrolet Silverado and GMC Sierra were up 20 per cent, year over year. Barra placed an emphasis not just on growth, but on showroom stickers. The new truck models are selling at the highest prices ever, Barra said. Nearly $6,000 (U.S.) higher than the outgoing models. “Outgoing” is code for “Oshawa,” where the plant had once been hard at work on the finishing assembly of the 2018 Sierra and Silverado models. GM HQ had made it clear at the time of its half-billion investment in the Oshawa truck works, which transformed a vastly underused car line to a pickup line, that this was merely a … [Read more...] about GM’s Mary Barra steers clear of rough corporate news