By Christine Sismondo Special to the Star Sun., May 12, 2019 Does the world need another energy drink? Several entrepreneurs seem to think so, despite the fact that a search on Amazon for the word “protein” turns up some 40,000 shakes, powders, cookies, protein-enhanced foods, power bars and supplements. And, as of 9 a.m. on May 16, when Toronto innovators Amar Gupta and Josh Barr launch brüst, a low-sugar, cold-brew coffee enhanced with grass-fed protein, it’ll be some 40,001. That momentous event will happen at the DROP Boxing studio (161 Spadina Ave.). Why do we need brüst? According to Gupta and Barr, it’s an alternative to the energy and protein drinks they encountered when training for their competitions — squash and Ironman distance triathlons, respectively — which they felt were all too sugary, chalky-tasting, or pricey. This confirms all the worst fears of a person (me) who has never had a protein drink or, … [Read more...] about Do you need a protein bar?
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The ‘selling’ of ourselves on social media When Charles Dickens began his Tale of Two Cities with “It was the best of times, it was the worst of times,” with certitude, we can say he wasn’t thinking of the internet, or today’s social media landscape. And yet, over lunch one Sunday with my three sons — ages 27, 23 and 20 — it was surprising to have them all agree that Dickens could have been describing our digital world. Surprising, as they are of the generation we older ones like to say are weaned on smartphones and social media, and yet, whether they’re natural born critical thinkers, or my inborn cynicism has rubbed off on them, they were ready to observe that social media today is often used, misused and abused — and that mixed with the good and best, there’s so much bad and worst. This notion of the best and worst mixed together isn’t some revolutionary thought. A lot of what we … [Read more...] about The ‘selling’ of ourselves on social media