caption You probably have “Ubered” to work. source MikeDotta/Shutterstock Companies’ reputations are crucial to their success, so they spend millions of dollars on marketing. Many companies achieve success when their names become synonymous with the product or service they provide. If you’ve ever Googled something or Ubered to work, you know exactly what we mean. Here are 17 companies with such good marketing that their names have become verbs. When you’re in business, reputation is everything. Many brands spend a fortune on marketing, trying to become a household name. But you know a brand has really arrived when its name actually becomes synonymous with the product or service it provides. Odds are, you’ve Ubered from time to time when you didn’t feel like driving. You’ve probably FaceTimed a friend or Skyped with a colleague in a remote workspace at some point. And honestly, who doesn’t Google … [Read more...] about 17 companies with such good marketing their names have become verbs
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By Vinay Menon Entertainment Columnist Mon., May 7, 2018 I can only assume Rudy Giuliani is secretly working for Robert Mueller. There is zero evidence to the contrary. If Giuliani is performing the job he claims to now hold — as Donald Trump’s new attorney — he is giving a master class in how to sabotage a case and screw over a client on national television. With friends like Giuliani, Trump doesn’t need enemies like Mueller. It’s a good thing the U.S. president didn’t hire his old friend as an interior designer, because Giuliani would’ve already burned Mar-a-Lago to the ground. If Trump had solicited relationship advice, Giuliani would’ve seduced Melania: “Oh, I’m sorry. I thought you wanted me to have sex with the First Lady. Hahaha!” On Sunday, during a surreal interview with ABC’s George Stephanopoulos on This Week, Giuliani was either low on legal acumen or high on magic mushrooms. He … [Read more...] about Trump scandal has a new name: Stormy Giuliani
By Shinan Govani Star Columnist Fri., Feb. 23, 2018 I once took Omarosa for a haircut. At 11:30 at night. Lost in the crevices of my memory — it’s amazing what gets buried during a lifetime of gallivanting — the vignette only rose up again rather recently, while watching America’s consummate villain morph, amazingly, into a surrogate for her boss from The Apprentice when he ran for prez; eventually move into a staff position at the White House; summarily lose said position in classic operatic fashion and then live to tell the tale (or spill the tea, as the kids say) over the last couple of weeks on Celebrity Big Brother. My time with the schemer — scanning my own archives — started one eve in 2005, at Sassafraz here in Toronto, where I went to interview Omarosa and, whereupon, she talked piously about Eleanor Roosevelt (yes, really), and ended with a night out on the town (because: YOLO). At one point, running into … [Read more...] about Omarosa has gone from reality TV to the White House and back again. What comes next?
By Michael Lewis Bloomberg View Mon., Feb. 19, 2018 Back when he was president, Barack Obama told me that only two people treated any interaction with him as a zero-sum game. One was Vladimir Putin, the other congressional Republicans. Both behaved as if there was no such thing as a win-win situation: Any gain for Obama was a loss for them, and any gain for them must also entail a loss for Obama. The moment that the Russian president or congressional Republicans saw he wanted something, they went to work trying to keep him from getting it — even if it was something they might otherwise have approved of. Approaching any aspect of life as a zero-sum game has obvious practical costs: Deals that leave some people better off without making anyone else worse off suddenly don’t get done, because making some people better off now, by definition, makes other people worse off. It also comes with some psychological side effects. It cripples your imagination. It … [Read more...] about Looking for Donald Trump in all the wrong places
The rise of post-independence popular music in Africa has unleashed a wide array of genres from many regions. A snapshot might show, from North Africa, Algerian Rai music, and street music like shaabi from Egypt; West Africa has gumbe, Malinke music, Tamashek, afrobeat and highlife and mbalax; the Congo region has its rumba Congolais and myriad dance forms, while South Africa has mbaqanga. But you would be very hard-pressed to find Mozambique's potent popular urban style, marrabenta, or any of the most popular urban styles from Africa. The country's somewhat isolated geographical position in Africa's southeast means that it is harder for local musicians to tour overseas. In addition, a long-running civil war which lasted from 1977-92 devastated infrastructure, making it very difficult for musicians to record anything in the capital of Maputo. Some musicians had to leave for neighbouring South Africa and even farther afield to find work.But even during the civil war, locals danced at … [Read more...] about Marrabenta, Mozambique’s popular groove, is rarely heard