Traveling around Seoul on the subway, you’ll often see enormous advertisements featuring fan messages to K-pop idols. As K-pop groups like BTS gain a more prominent place on the global stage, at home in Seoul they are dominating public transport. At Hongdae Station, which has more K-pop-inspired ads than any other station in the South Korean capital, fans make their way past waves of busy passengers as they stop to take photos of the colorful ads -- typically placed by fans to celebrate idols’ birthdays or anniversaries. Aya, a K-pop fan from Japan, was happy to find a fan-funded ad with a birthday message for BTS bandmate Jimin at Hongdae Station, placed in honor of the singer’s 24th birthday. “I love Jimin the most from BTS and I find it interesting since we don’t have anything like this in Japan,” Aya said. Another fan who also stopped to take photos of the ad expressed similar sentiments. “As a fan of BTS, I’m happy to see … [Read more...] about K-pop ads taking over Seoul subway
Seoul times square
By Raju Mudhar Staff Reporter Sun., Aug. 5, 2018 It’s being called the biggest fan campaign to save a television show in history, and definitely is one of the most sophisticated. It still might be futile. Shadowhunters: The Mortal Instruments is a locally shot supernatural drama, loosely based on Cassandra Clare’s bestselling books, that airs on Freeform the United States and streams on Netflix internationally. The second half of the third season has been filmed but has yet to air. In early June, it was announced that series was cancelled, with the production adding a two-episode finale to wrap things up. That kicked the fanbase — who refer to themselves as the Shadowfam — into action, and the Save Shadowhunters movement was born. Since then, this international group has established a global plan action at saveshadowhunters.com — with some powerful fan accounts like basicshadowhuntersstuff.com and www.nephilimupdates.com among … [Read more...] about Can superfans save Toronto-filmed series Shadowhunters?
Incheon International Airport on Tuesday announced its decision to employ BTS-designed BT21 characters to promote the airport. Eight promotion films featuring BT21, which will also be disclosed through social media, are set to air at the airport during the month of July. The airport luggage carts will be renewed to feature BT21 characters as well. BTS-designed BT21 characters to promote Incheon Airport. (Incheon International Airport/-) Incheon International Airport president and CEO Chung Il-young said, “85 percent of travelers to Korea are from Asia, 60 percent of whom are millennials. This project reflects the need for a marketing strategy targeting (the younger age group).” BT21 collection is co-produced by BTS and Line, the Japanese subsidiary of South Korea’s biggest portal Naver. The collection launched simultaneously in Seoul and New York on Dec. 16, 2017. An estimated 35,000 customers visited the Line Friends stores in New York’s Times Square on its … [Read more...] about Incheon Airport signs on BTS to target millennial tourists
Hong Kong is like paradise to beauty junkies: you can find all of your cult obsessions — many of them still unavailable here — and discover a ton of new brands, all within reach a mere hour-and-a-half flight from Manila. (We took Cathay Pacific Premium Economy, an affordable way to travel in style.) Even better, you don’t have to crisscross Hong Kong and Kowloon to amass your beauty haul. Where to shop Harbour City. One stop at a massive shopping mall like Harbour City in Tsim Sha Tsui, which houses 320 beauty brands over two million square feet, and your quest (and your luggage) will be pretty much fulfilled. The mall is currently holding “Sun-Kissed Summer @HarbourCity” until July 22, a lipstick event featuring a lippie “tasting” bar and exhibition by American lipstick artist Lipstick Lex, aka Alexis Fraser. Lex started making art from kiss prints in 2012, after a friend commissioned her to do an unconventional portrait of notorious … [Read more...] about A beauty junkie’s tour of Hong Kong
SINGAPORE: The world watched transfixed as the first meeting between a sitting US president and a North Korean head of state took place in Singapore on Tuesday (Jun 12). As crowds lined the streets of Singapore to see Donald Trump and Kim Jong Un head off for their meeting in the morning, millions more tuned in to watch the historic moment unfold "live".The event was closely followed in the South Korean capital Seoul, where thousands gathered at railway stations and across various public locations for public screenings of the landmark summit. Spontaneous applause broke out the moment Kim and Trump stepped out and greeted one another with a cordial handshake. Giant screens at prominent buildings around Seoul also broadcast the meeting, with many stopping to soak in the momentous nature of the event. South Korea's Yonhap news agency showed President Moon Jae-in smiling at the moment Trump and Kim shook hands. But there were also protests in Seoul, with … [Read more...] about Millions around the world watch in awe as historic Trump-Kim summit unfolds