Instagram tops the source of inspiration for travellers aged 16-24, according to a Booking.com survey. (Booking.com photo) Social media is an integral part of travel for Generation Z, with Instagram the top source of inspiration when picking a destination, according to a new study by Booking.com.The study surveyed over 21,000 people from around the world (25% of whom were aged 16-24, or Gen Z) and found 51% of Gen Zers trust recommendations from influencers and celebrities they don’t know. Some 26% took over 50 pictures a day while on vacation and 56% share the pictures on social media. Conversely, over half of Gen Z (53%) think too much emphasis is placed on social media when travelling. Many Gen Zers travel for the sake of social media. Some 60% of Gen Z surveyed said they're interested in travelling that will look good in pictures. Over half (56%) of Gen Z said always upload pictures from their trips on social media when travelling, with millennials being the … [Read more...] about Social media makes travel plans for Gen Z: Booking.com survey
Social media audit template
The story of the girl and the way she reacted to a negative comment on Instagram is one of the case studies presented in BrandImage International Institute's session on social media etiquette. Lee explained that social media conduct is now being offered as part of a two-day etiquette course for children and youngsters, which has been around since 2018. "The idea to dedicate part of our etiquette course towards social media started through a series of discussions with our corporate clients and parents. Some of our corporate clients asked us to look into this because they are dealing with younger employees whom they feel can benefit from some lessons on social media etiquette," Lee explained. She added that parents have raised concerns that their child's employability in the future may be affected due to having a negative social media presence. "They want us to help remind the children that certain unsavoury online postings can affect them later in life when an employer decides to Google … [Read more...] about Do your kids need social media etiquette lessons?
Filipinos spend ‘most time’ on social media in the world — poll Rosette Adel (Philstar.com) - August 25, 2019 - 6:16pm MANILA, Philippines — A recent flagship report on the latest trends in social media revealed that the Philippines is the leading country that spends the most time on social media globally. The latest survey of market research company Global Web Index released mid-August showed that Filipinos spend, engage with or connect to social networks for an average of four hours and five minutes during a "typical day." This record was hours higher than 44 other countries in the world as the survey found out that digital consumers spend only an average of two hours and 23 minutes per day on social networks and messaging. The Philippines was followed by Brazil with an average of three hours and 45 minutes of social media usage daily. Colombia and Nigeria were tied at the third spot with three hours … [Read more...] about Filipinos spend ‘most time’ on social media in the world — poll
A “PROMOTIONAL TOUCHPOINT.” That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May 2019 elections, and they have been using it as such even ahead of the official 90-day campaign period, which started last Tuesday. Because the use -- and even abuse -- of social media is practically free and unbridled, PCIJ launched this audit of how and what the candidates are posting, how often and where, and how much organic or boosted engagement they are drawing. Are their posts backed by heavily paid media push? Who have invested in small or big ways in social-media management? Who command small or big social-media machinery, or enjoy affinity with Filipinos online? This audit covers 20 candidates for senator listed in Pulse Asia’s latest nationwide survey on the May 2019 Senatorial Elections that was conducted from December 14 to 21, 2018 using face-to-face interviews. These candidates are also among those most … [Read more...] about PCIJ Audit: Candidates on Social Media
By Sam Schechner WSJ Fri., May 10, 2019 PARIS—The French government plans to give regulators here sweeping power to audit and fine large social-media companies like Facebook Inc. if they don’t adequately remove hateful content—ratcheting up global oversight of Silicon Valley. France intends to introduce laws that would create a “duty of care” for widely used social-media companies, requiring them to moderate hate speech published on their platforms, according to French officials, speaking ahead of a Friday meeting between French President Emmanuel Macron and Facebook Chief Executive Mark Zuckerberg. Richard Allan, a Facebook vice president, said the proposals were in line with the “kind of models we think will be effective in future.” He said “it’s about the platforms doing the work effectively but being very clearly accountable to a regulator.” The French move accelerates efforts by governments from Berlin … [Read more...] about France steps up global tech scrutiny with social-media policing