Lights, camera, Instagram! Gone are those days when one would sullenly look at a near-empty timeline, wondering what to post. These days, one just has to throw in perfect lightning, flawless makeup, trendy outfits and the resultant pictures can give anyone a run for their money. Paid collaborations have taken over run-of-the-mill selfies. With brands willing to shell out lakhs for promotions, our Tollywood celebs are leaving no stone unturned to leverage the opportunities coming their way. We delve deeper into the world of Instagram shoots… NO CHILD’S PLAY THIS, SAY CELEBS There’s a whole team behind such shoots, says actress Parno Mittra. “Social media is a big market. Actors must keep their profiles updated as they help in fetching promotional assignments and interesting collaborations. I do such shoots once in three months and keep the photos for use over many months,” she says, adding, “It also helps in creating an actor’s profile. The … [Read more...] about Have social media accounts turned into digital portfolios for these T’town celebs?
Social media most popular
We are living in the era of social media. According to the popular social relationships platform Hootsuite, 1 billion people use Instagram every month; of which 63% log in at least once a day. It is a never-before opportunity for the brands to reach their TG. Digital marketing is the new way to go and digital creators and influencers are the cornerstones. This being a low entry barrier field, there is a massive pool of talent. Getting the right communication out to the people that are the right fit is clearly a challenge.We got into a conversation on Influencer Marketing with Sone Kanwar, founder of the popular lifestyle and beauty website glossypolish.com. She is a social influencer with a remarkable connect with her audience. Her deep understanding of this field has helped us get a glimpse into what goes on behind-the-scenes in the arena of new-age digital marketing.Here is an excerpt from the interview:Who are influencers?Influencers are just normal … [Read more...] about Sone Kanwar is a lifestyle influencer who likes to stay connected with her audience
Cast your minds back to July when – out of nowhere – the 23 likes you’d typically receive for a candid post of yourself walking to work with a green juice in hand captioned with #MoodMonday suddenly disappeared off your screen. Overnight, that little number that brought so much gratification … anxiety … annoyance … was gone. Instagram’s “hiding likes” tactic meant the number of ‘likes’ would no longer be published publicly, and the number of people actually enjoying one’s content was only available to the user. It was a devastating blow to the thousands of influencers around the world who relied on the figure for – let’s be honest – funding their lavish lifestyles. Australia was one of the first countries to trial the removal of likes on Instagram.Source:istock Despite the move being for the greater good (the social media platform said the removal of likes encouraged people to focus on content … [Read more...] about Travel influencer’s message to Instagram following ‘like’ removal
AGRA While Dr BR Ambedkar University’s (DBRAU) department of history is busy preparing a reply to the administration’s query about Agra’s name in the past, citizens have flooded the social media with their views on the idea of rechristening Agra to ‘Agravan’ with most of them not approving of it.Students, professionals, hotel owners and others posted messages like ‘We Love Agra’. They said instead of changing the name of the city, the government should focus on improving basic amenities here. They also demanded that an international or domestic airport be set up here. “Some recreational activities must be introduced to extend stay of tourists in Agra,” they opined.“If the quality of life can change with a change in name, then I am happy with it and support the name change of city from Agra to Agravan,” said Tahir Ahmad, an Agra-based artist.He added, “Pollution, potholed roads, … [Read more...] about The name Agra is popular globally…and we love it, say citizens
Fake videos and doctored photographs, often based on events such as the moon landing and supposed UFO appearances, have been the subject of fascination for decades. Such imagery is often deep fake content, called so because it uses deep learning associated with neural networks and digital image processing. Last week, Twitter revealed plans to introduce a new policy governing deep fake videos on its platform. The company proposed it would warn users about deep fake content by flagging tweets with “synthetic or manipulated media”. Twitter says media may be removed in cases where it could lead to serious harm but has stopped short of enforcing a strict removal stance. Users have until November 27 to provide feedback. In adopting this warning-only approach towards deep fakes, the social media giant has shown poor judgment. WHY DEEP FAKES ARE DANGEROUS With advances in computer science, deep fakes are becoming an increasingly powerful tool to deceive people using social media. … [Read more...] about Instead of showing leadership, Twitter pays lip service to the dangers of deep fakes