advertisers and agencies reach their desired audiences built on rich retail and FMCG behavioral data. Nielsen Retail and FMCG segments are being powered in the region by Lotame, a data solutions provider, to drive customer insights and turn personas into addressable advertising. The collaboration will provide insights into people’s purchase behaviour. The modeled segments leverage a large seed of consumers’ big data from actual receipts allowing clients to target audiences who shop at specific retailers and buy within specific product categories. Nielsen Media anticipates additional APAC market collaborations with Lotame in the near future, including but not limited to Japan and India.“This enables clients to develop a real and more holistic view of their customers and identify true potential consumers for making significant improvements in marketing ROI,” said Irene Chen, vice president, Nielsen Media Taiwan.Ranjeet Laungani, North Asia leader, Nielsen Media, … [Read more...] about Nielsen Media brings retail and FMCG segments to Taiwan in collaboration with Lotame
Taiwan
Taiwan jets ‘drive away’ Chinese fighter plane
On Friday, the Ministry said a Chinese Y-8, a propeller aircraft based on a Soviet-era design some of which have been retrofitted as surveillance aircraft, was warned too by Taiwan’s Air Force to leave the air space, again in the southwest. … [Read more...] about Taiwan jets ‘drive away’ Chinese fighter plane
Taiwan’s exports to mainland hit new high
The exports to the mainland and Hong Kong accounted for 46.4 percent of Taiwan's total exports in August. At the same time, the island's imports from the mainland and Hong Kong increased by 22.3 percent year on year to 5.67 billion dollars. … [Read more...] about Taiwan’s exports to mainland hit new high
Taiwan society protests easing restrictions on US meat imports
"Those DPP politicians who once vowed to defend the interests of local pig farmers now are all silent," wrote the Taipei-based United Daily News in its editorial Sunday. "It proved that the new decision is nothing to do with scientific standards nor people's welfare but the DPP's interests." … [Read more...] about Taiwan society protests easing restrictions on US meat imports
Taiwan society challenges import of US pork containing ractopamine
The scientific evidence on ractopamine's impact on human health through human tests was very limited and controversial, said Doctor Jen I-an with the Taiwan Society of Preventive Medicine, adding that there is no research on its impact on the elderly, pregnant women, or infants. … [Read more...] about Taiwan society challenges import of US pork containing ractopamine
