Like most other Thais, Chutima Dumsuwan has hundreds of images in her smartphone’s photo album. Unlike others though, most of them are portraits of her clients rather than pictures of her friends and family members. That’s because Chutima is a member of a new breed of consultants and her main responsibility is ensuring her clients present themselves properly and smartly and that what they write about on their Facebook and Instagram feeds isn’t going to come back and bite them. Like a double-edged sword, social networks can be friendly as well as vicious. Just one word or one picture posted on the online platforms can launch you to stardom or catastrophe overnight. And it’s no longer possible to opt out. Everyone needs some kind of social media presence, even more so if they happen to be the top figures in their companies or a celebrity. Traditional media like newspapers and television are all very well but they have limited space to offer. Executives are … [Read more...] about It’s all about IMAGE