Tiktok

Pepsi India introduced a new spin on its Swag Step Challenge on video creation app TikTok. The third phase of the challenge comes with the association of movie franchise Dabangg 3.The challenge is a motion triggered created by a brand on the TikTok platform in India, the company said.A PepsiCo India spokesperson said, “The immense love shown by consumers has helped the Challenge set new benchmarks on the app and break the World record on consumer engagement. The Dabangg edition of the Swag Step challenge received over 1,00,000 video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall. We look forward to delighting consumers with new and exciting content on the app in the coming year.”It also features a video which has Pepsi’s new brand ambassador, Salman Khan encouraging his followers to take the challenge and don the ‘Dabangg Pepsi’ shades.According to the company, the challenge broke all records on … [Read more...] about Pepsi creates new global record on TikToK with #SwagStepChallenge

By Zheping Huang, Lulu Yilun Chen and Peter Elstrom China’s ByteDance Inc. created one of the country’s rare global hits with the addictive video app TikTok. Now the U.S. government is threatening that success as officials in Washington warn the service presents a security threat. The Beijing-based company, led by Chief Executive Officer Yiming Zhang, is weighing a range of options to address those concerns, according to people familiar with the matter. Advisors are pitching everything from an aggressive legal defense and operational separation for TikTok to sale of a majority stake, said the people, asking not to be named because the discussions are private. Selling more than half the business could raise substantially more than $10 billion, one person said. ByteDance would prefer to maintain full control of the business if possible, given its soaring popularity and profit potential. It may argue that TikTok presents no security threat or that the U.S. has no legal … [Read more...] about ByteDance, the world’s most valuable startup, weighs selling TikTok

Chinese social media firm ByteDance has no plans to sell part or all of its TikTok app, the short video platform's head said on Tuesday, denying a media report which said the company was currently weighing options to do so due to U.S. concerns. … [Read more...] about ByteDance has no sale plans for TikTok, media report untrue: internal note

While there were 107 legal requests, the Indian government asked information for 11 accounts, requesting to take down content deemed to be in violation of local laws, or to provide information related to accounts under certain defined circumstances, TikTok said in its first transparency report, mimicking U.S. tech companies who have the practice of revealing such information. … [Read more...] about India tops requests to TikTok, China not on list

The Committee on Foreign Investment in the United States, which reviews deals by foreign acquirers for potential national security risks, is looking into ByteDance’s $1 billion purchase of social media app Musical.ly in 2017 that laid the foundations for TikTok’s rapid growth, Reuters has reported. … [Read more...] about ‘No discussion about partial or full sale of TikTok’, ByteDance confirms