By Pranav KosuriSocial media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24x7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming out with new puns and interesting campaigns, witty replies to comments and keeping their users engaged. But all is not well with being visible on social media 24*7. It has increased the aspect of being reviewed negatively online and with millions of consumers actively checking social media posts and comments, even a single negative comment can give their competitors an edge. Add to this what all social media marketing books preach- ignoring negative comments is the worst marketing strategy a brand could apply. In this light, compensating a customer for a negative comment so as to avoid further … [Read more...] about Dangers of rewarding negative social media behavior of consumers
Tracking tools for social media
The new "head of digital engagement" will lead a small team in "finding new ways to maintain the Queen's presence in the public eye and on the world stage," Buckingham Palace said in Saturday's advertisement. "This is what makes working for the Royal Household exceptional," it told prospective employees, offering an annual salary of STG45,000 - STG50,000 ($A87,200 - $A96,900) "The role of Royal Communications is to engage a worldwide audience with the public role and work of the royal family," the palace said. "Whether you're covering a state visit, award ceremony or royal engagement, you'll make sure our digital channels consistently spark interest and reach a range of audiences." Social and news media criticism of the royal family has grown in recent months after a series of allegations relating to the friendship between the Queen's son, Prince Andrew, and late US financier Jeffrey Epstein, who was a convicted sex offender. Prince Harry has also complained since 2016 of abuse and … [Read more...] about Queen, royals look for social media chief
The Australian sporting landscape was rocked by the announcement Jack had returned a positive test for the substance Ligandrol in July. After withdrawing from the FINA World Championships in mysterious circumstances, it was confirmed Jack had tested positive for the banned substance on July 27th. Ligandrol, also known as or LGD 4033, is a black market muscle-builder known to improve your appearance without the unwanted side effects experienced with steroid use. There had been eight previous sanctions for the drug’s consumption since 2017. In an exclusive interview with The Sunday Project, Jack spoke about the surprising commonality of the Ligandrol drug, which is a banned substance for professional athletes. Shayna Jack revealed she is banned from training outside the hours of 7am-3pm.Source:Getty Images “The more you look into it, and the more you speak to people about it, the more you find out that it’s actually everywhere,” Jack said. “I had a lot of … [Read more...] about Aussie swimmer Shayna Jack offers bizarre ‘kiss cocaine’ defence
Nick Jonas and Priyanka Chopra have been winning hearts on social media ever since the couple started dating and then tied the knot in December 2018. Nickyanka recently celebrated their first wedding anniversary but before that Priyanka surprised Nick when she gifted him a puppy, a German Shepherd. View this post on Instagram A man and his pup. @ginothegerman A post shared by Nick Jonas (@nickjonas) on Dec 4, 2019 at 9:16pm PST Priyanka had planned a big surprise for Nick as she woke him up in the morning with an adorable German Shepherd puppy that the latter had no inkling of. Priyanka brought home the puppy and even posted pics and videos from the time she surprised Nick in his bedroom. Nick seemed so overwhelmed and happy on receiving the gift that he could not even understand it at first. But then, Priyanka made him realise that its his gift ahead of their first wedding anniversary. The couple has named the puppy Gino and he has an Instagram account as well. Counting, Diana, … [Read more...] about Here’s Why Nick Jonas Reacted Surprised on Receiving Gino the German from Priyanka Chopra
Los Angeles: Actress-producer Priyanka Chopra has taken the top spot on Top Actors chart beating her "Baywatch" co-stars Dwayne Johnson and Zac Efron. Priyanka Chopra A week after ranking on The Hollywood Reporter's inaugural Top Actors chart at No.2, Priyanka replaced Johnson atop the newest tally. CHECK OUT: Priyanka Chopra turns Mary Kom for Swachh Bharat Abhiyan! The Top Actors chart is a ranking of the most popular actors on Facebook, Instagram, Twitter, YouTube and Google Plus, with global data provided by social media analytics company MVPindex. Priyanka with Dwayne Johnson The chart's methodology blends social engagement on the platforms along with weekly additions of followers/subscribers. The latest tracking week ended on June 6. PICS: Remember Priyanka Chopra’s alleged ex-boyfriend Harman Baweja? This is how he looks like now! Dwayne & Zac in 'Baywatch' Priyanka, who shot to fame in the US with the show "Quantico", rises 2-1 on the chart, gaining in … [Read more...] about Priyanka Chopra beats ‘Baywatch’ co-stars Dwayne Johnson & Zac Efron; placed No.1 on Top Actors chart!