digital entertainment in the comfort of one's home. Thereby challenging more traditional media platforms such as cable or satellite television.The Data Sciences Division of Dentsu Aegis Network (DAN) India has unveiled an OTT Insights report, 'Now Streaming: The Indian Youth OTT Story' under its specialist consumer insights wing Dentsu Marketing Cloud (DMC) Insights.The findings of the survey, as presented in the report show the popularity of the OTT services, especially during the lockdown period citing it as the most popular source of entertainment for the millennials and Gen Z.The report said that “Binge Watching” as a culture is on the rise as a result of boredom in isolation.It states that OTT based gaming is preferred by the Gen Z more as compared to their millennial counterparts. Similarly, OTT content consumption in relation to binge watching as well, was preferred more by the Gen Z than the millennials.In terms of industry fragmentation, the Gen Z population tends … [Read more...] about Binge-Watching culture is on the rise in India: DAN report
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lockdown, advertisers from FMCG, e-commerce, automobiles and online education sectors are back on TV channels, recording higher ad volumes, said Broadcast Audience Research Council (BARC) CEO Sunil Lulla. The advertisement volumes, which had fallen sharply during the lockdown, are up again as the companies have returned after the unlock process started and supply lines were restored, he said.Now, more advertisers and brands are returning to television and several leading advertisers as HUL has surpassed the pre-COVID-19 inventory levels, Lulla added."As I speak, the ad volume of last week is higher than the ad volume in same period of 2019. Ad volumes are back but the pricing may not be up in the same ratio," he said.In January, the advertiser count was 3,244, which had gone down to 2,031 during the lockdown and has now recovered to 2,674 in August.Read Also: Advertising: Hero Motocorp rides ahead in auto advertising chartsOver the brand count, he said it was 4,933 in January and had … [Read more...] about Top advertisers return to TV channels; ad volume higher: BARC CEO Sunil Lulla
Statistics show that more than 600 cultural enterprises and institutions participated in the CIFTIS this year, including nine of the world's top 500 enterprises and more than 100 industry leaders. Embassies in China of several countries along the Belt and Road, such as Greece, Belgium, Ethiopia and Pakistan, also attended the event and paid close attention to the new trend of China's cultural trade. … [Read more...] about China Focus: Int’l services trade fair boosts Chinese culture’s global push
"At this year's fair, we set up a booth to show the operation of our projects in Africa, hoping to develop more new services trade business by exchanging ideas with people from all walks of life, and provide foreign visitors with the opportunity to know and love China," said Guo. … [Read more...] about Intl services trade fair boosts Chinese culture’s global push
"Netflix is not used to being a laggard in online video. And yet, the reality of India is that it is Hotstar that is shaping the premium OTT video space. We made the download feature available for users right from the start -- perhaps one of the first premium OTT platforms in the world to open up a vast library of high-quality TV shows and movies available for users to download." … [Read more...] about Has India stumped Netflix and Amazon Prime Video?