Email By political reporter Jack Snape Posted December 12, 2019 04:13:21 Video: Hong Kong influencer Hins Cheung was paid $112,500 by Tourism Australia. (ABC News) Related Story: China has a base deep inside Australia's Antarctic Territory — and we can't access it Related Story: Rich migrants pay $5m to move to Australia. But is that a good deal? Map: Australia Tourism Australia splashed more than half a million dollars on social media influencers in 2018-19, alongside other government enterprises such as Australia Post. Key points:Tourism Australia paid more than half a million dollars to social media influencers in 2018-19The largest single amount was paid to Chinese pop star Hins Cheung, who has been embroiled in controversy about Hong Kong protestsTourism Australia says all influencers were approved by two managers under an internal framework But the organisation turned its back on social media stars from Australia's biggest source of tourists, China.Instead, … [Read more...] about Tourism Australia splashes cash on social media stars, led by one linked to Hong Kong protests
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Once-quiet areas of the country that many Australians have never even visited or even know about, are experiencing an economic boost thanks to becoming “Insta-famous”. Here are some of the hip destinations you’ve never heard of. LAKE TYRRELL, VICTORIA In the right conditions, this isolated salt lake in regional Victoria becomes so still it creates a mirror of the sky and makes for stunning photos. It’s also very shallow in some areas so you can look like you’re walking on water. Chinese tourists in particular have flocked to this isolated attraction in search of the perfect holiday snap, much to the bemusement of locals. FIGURE EIGHT POOLS, NEW SOUTH WALES This became a popular attraction a few years ago when it gained Instagram notoriety and became a ‘bucket list’ destination. The pools in the shape of a figure eight are one hour drive south of Sydney and require a steep hike into the Sydney’s Royal National Park near Burning Palms … [Read more...] about Remote Aussie destinations attracting tourists thanks to social media
After Parul Chauhan and Additi Gupta, now another small-screen beauty has got hitched! Actress Shweta Basu Prasad, known for her performances as a child-artist in films like 'Makdee', 'Iqbal' and was last seen romancing Rajat Tokas in Ekta Kapoor's 'Chandra Nandini', has finally tied the knot with longtime boyfriend Rohit Mittal in Pune today (14th December). Shweta & Rohit exchanged wedding vows in a private ceremony in the presence of their families and close-friends. Reportedly, the couple tied the knot following both Bengali and Marwari traditions. Shweta with Rajat in a still from 'Chandra Nandini' (Photo: Web) The actress has posted first pictures from her wedding ceremonies on social media in which she is looking beautiful as a Bengali bride. Check out her Instagram post below (SWIPE LEFT): View this post on Instagram A post shared by Shweta Basu Prasad (@shwetabasuprasad11) on Dec 13, 2018 at 8:32am PST Shweta also posted few pictures from her … [Read more...] about Shweta Basu Prasad gets married to boyfriend Rohit Mittal; actress shares first wedding pictures on social media!
Why did you decide to launch a brand campaign now? Campaigns become relevant and necessary only when there is a specific message to convey to the larger audience. It is that need to communicate which determines the timing of a brand campaign. As Oyo has expanded its reach in various parts of the country, actually more than 500 cities, with multiple brands, we felt that it was necessary to remind ourselves as well as our customers, of the core promises that we are making. Growing up in India, we have all been subjected to the humiliation of having felt cheated by some unbranded guest house or hotel whether it was in terms of the quality of service or the price that we had to pay. The ‘Raho Mast’ campaign humorously picks up on some of these real-life situations and reassures the customer of our brand promise.Young start-up brands that challenge the status quo also attract a lot of flak and criticism. How much can mass-media campaigns like these help in establishing the brand … [Read more...] about Low cost does not mean low quality: Oyo’s Aditya Ghosh
New Delhi: In the last episode of ‘The Kapil Sharma Show’, host of the show and comedian, Kapil Sharma mentioned that one of his friends is upset with him and it was evident that he was talking about Sunil Grover. But Sunil Grover seems to be in no mood to listen to Kapil and gets back to normal with him. In fact, he has posted a picture on his Instagram which says a lot about his fight with Kapil Sharma. Sunil posted a picture where he is seen sitting with legs crossed and his shoes in focus. The caption reads, “Shoe Size US 10”. Is Sunil’s this post for Kapil? Check this out: Shoe Size US 10 A post shared by Sunil Grover (@whosunilgrover) on Apr 10, 2017 at 10:29am PDT We all know that Kapil hurled his shoe at Sunil Grover in the flight while team was returning from Australia tour. Kapil also abused Sunil Gover during that incident. Kapil Sharma and his show are going through a bad time since this incident happened. The TRP of the show has … [Read more...] about Sunil Grover hits back Kapil Sharma with a shoe on social media