NEW DELHI: There was nothing unusual about the busy weekend evening at Ambience Mall, Gurgaon, in the second week of December. Christmas was just round the corner, and the mall was thronged by scores of shoppers eyeing bargain deals. It changed at 6 pm when suddenly a large group of people gathered and broke into a dance that lasted a few minutes and ended with the signature Nokia tune. It was one of the flash mobs that the Finnish mobile phone maker organised simultaneously across six cities to mark the launch of its Lumia smartphone. It took most onlookers by surprise, but many shoppers have seen other such song and dance in recent times. Flash mob-when a group of people suddenly assemble in a public place to perform a dance or any other short entertainment act and then disperse quickly-is perhaps the hottest marketing buzz in the country, but analysts warn it will lose its sheen because marketers are overdoing it. Often used for the purpose of entertainment … [Read more...] about Once a hit marketing tool, flash mob may lose its sheen due to frequent use
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NEW DELHI: American clothing brand Aeropostale, which plans to enter the fast growing Indian market, is using flash mobs for its India entry. The brand which plans to launch its first store on November 7 has rolled out its activation programmes targeted at youth in colleges around the national capital in south Delhi's Select City Walk mall. Experts say that this reflects a trend that international clothing brands are no longer making their India debut by just opening a store, but they are setting off a detailed activation programme much before the launch. “We have started our activation and marketing programmes targeted at youth, and are trying to reach out to young people in colleges across Delhi,” said J Suresh, managing director of Arvind Lifestyle Brands. Aeropostale will enter the Indian market through a licensee agreement with Arvind Lifestyle Brands. The New York-headquartered brand, popularly known as Aero, plans to open 30 stores and 25 shop-in shops over the … [Read more...] about Aeropostale using flash mobs for Indian debut
New Delhi: Railways will help recharge phones of passengers if they use plastic bottle crushing machines installed at stations in a bid to promote Prime Minister Narendra Modi's initiative to junk single use plastic. In his Independence Day speech, Modi had appealed to the nation to eliminate single-use plastic and find alternatives to plastic water bottles on a priority basis. Railways have issued directions that from October 2 this year, single use plastic will not be used on its premises. Railway Board Chairman VK Yadav has said that railways will install 400 bottle crushing machines at stations in which a passenger wanting to use them will have to key in his phone number into the machine and his phone will be recharged. However, details of the recharge were not known immediately. Currently, 160 bottle crushing machines are available at 128 stations, he said. He also said that instructions have been given to railway staff to collect all the used plastic … [Read more...] about Soon, Use Railways’ Plastic Bottle Crushers And Get Free Mobile Recharge
LOS ANGELES: Singer Jennifer Lopez's Hollywood Walk of Fame star was defaced on Tuesday. The 'On the Floor' singer's star was defaced using a black spray, reported TMZ. The message that the alleged hater wanted to spread is still unclear. The police authorities who are investigating the matter have filed a vandalism report. Currently, no decision has been taken whether or not to remove her star. The Hollywood Walk of Fame stars in Los Angeles has been a point of contention for the last few months. US President Donald Trump's star was vandalised with a pickaxe on July 24, and two months later, on September 27, convicted comedian Bill Cosby's star was defaced with the words 'SERIAL RAPIST'. Authorities had decided to remove Trump's star but retained the one with Cosby's name on it. … [Read more...] about Jennifer Lopez’s Hollywood Walk of Fame has been defaced using black spray
There are phrases Indians love to use.Rediff.com 1. Ate lunch Photograph: A scene from The Lunchbox, Step into any office post lunch, and you'll find people asking colleagues: "Ate lunch?" It's a very Indian translation of khanna khaya kya? or its equivalent in other Indian languages. Hey! It is grammatically wrong. It's about time we stopped eating up words and said the sentence right. Instead, ask: "Did you eat lunch?" 2. Do one thing Photograph: Manvender Vashist/PTI Photo Wonder who coined this phrase.It is likely a literal translation of ek kaam karo or its equivalent in other Indian languages. People often pepper their sentences with it. "Do one thing, go home and meet your parents. They're very angry." "Can you do one thing? Get me some onions when you get home." "Why don't you do one thing? Stay away from me." We think you can do away with "do one thing" and still retain the meaning of the sentence. 3. ATM machine Illustration: Uttam Ghosh/Rediff.com Step into an ATM, and … [Read more...] about 10 phrases Indians love to use!