By Sreeraman ThiagarajanWhat do you think of when you picture humans talking to their devices and using voice to command machines? If you are like most of us, you are probably imagining a futuristic Star Trek like scenario where man-machine interactions occur as if by magic. But the reality is quite different, because voice-enabled assistants are already a part of our everyday lives, and while there is a fair bit of technical wizardry needed, none of it involves undertaking voyages to distant planets. Back on earth, at my home, the voice-enabled Google Assistant has quickly become a familiar presence, and my dad, wife and son turn to it for help, multiple times a day. Appa, who can’t see too well without his reading glasses, calls out to the Google Assistant on his phone every time he needs to access some information without having to type. My son can’t seem to get over his curiosity and keeps asking the Assistant about astronomy and math, and I usually call out to ask for … [Read more...] about Indian consumers are using voice technology to get things done. Brands are you listening?
When ai becomes the new face of your brand
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A digital boost Not everyone, however, is looking to diversify into daily essentials. Since travel, too, has come to a standstill, the portal Yatra is all set to become a digital services player. It has ventured into online education in partnership with edtech company upGrad; expense management software for corporates; an online consumables sourcing platform for hotels; and an AI-driven safe space solutions provider with a nanotech wing. “The travel industry is going through a major upheaval, though we are beginning to see some recovery. But there is a big opportunity to rethink certain parts of our corporate business,” says Dhruv Shringi, co-founder and CEO of Yatra. “We have more than 850 corporate and over 20,000 SME clients. We aim to leverage our extensive corporate portfolio and become a comprehensive business solution provider to these clients.” For educational publisher S Chand, it was about accelerating innovations already in the works to meet the … [Read more...] about Bad times, good business