“Cloth masks also provide protection to some extent but the quality of cloth should be good and it should have at least 10 layers. A number of manufacturers have forayed into the mask-making sector in view of the tremendous demand,” he says. “A minimum of three layers is required for protection from the virus. Some manufacturers are passing off duplicates as N-95 masks,” says a dealer of masks. … [Read more...] about Masks available in all hues, sizes
Why clothing sizes make no sense
The Indian laundry market, big in size but low on excitement, is all set to put on a new robe with two fresh branded entrants targeted at fashion-conscious millennial consumers. Recently, Kishore Biyani-led Future Consumer launched a detergent liquid brand called Voom that’s pegged at understanding and filling the need-gaps beyond offerings around ‘doodh si safedi’ and ‘stain removal’ as the main functionalities. In an exclusive chat with Brand Equity, Keshav Biyani, head – home and personal care, Future Consumer, says, “We gathered that the young buyers of laundry related products have different needs and their top on mind worries include factors like colour protection and anti-shrinkage.” To solve these problems, the company decided it was time to move their R&D team from the labs to the design rooms. They collaborated with fashion brands of the Group’s stores to study fabric needs which led to the realisation that the new … [Read more...] about Why laundry brands’ attempt to protect the future by targetting millennials can be a marketing gimmick
Despite the mid-sized V-twin, this is quite an easy bike to ride and a hoot at low-city speeds. The engine has a fair sense of urgency but is never over the top, even at high revs. This, I think, is due to the flat torque band. The clutch, too, is light and easy to modulate at low speeds without you having a brown pants moment, a quality very few mid capacity bikes possess. … [Read more...] about Is this India’s most unique motorcycle?
Ibriz Akhtar hails from London and has been brought up in this place to become an ace fashion designer. She is the one who introcuded fashion influencer term in social media when it comes to influencing a large number of fashion hungry people in social media and the real world. She has been regular on her Instagram handle since 2015 and transcends to the zenith proving her niche in the fashion industry. She developed her skills not just for fashion and dress design but also worked on her other skill sets like social media marketing along with visual and apparel merchandising. … [Read more...] about Ibriz Akhtar is a trendsetter in the fashion world with her cool designs and outfits
Sanjay WaliA young couple in Chandigarh arguing about the items that they need to remove from the shopping list; this is something that they have never done before. There are millions of couples across the world, who given the uncertainty, have started this unpleasant practice of pruning their shopping list. For most countries around the world, COVID-19 pandemic is fast turning into an unprecedented health and economic emergency. While many countries have resorted to a lockdown in order to “flatten the curve”; most are struggling with balancing the health concerns with that of restarting economic activity. The situation in India is no different, after a prolonged lockdown of 50 days, the government and corporates in India are treading cautiously towards restarting economic activity, whilst keeping the pandemic under control. How well our country navigates through this tough situation is anybody’s guess; but it is evident that it will have a massive impact on our GDP. … [Read more...] about Navigating the uncharted : COVID-19 and beyond