Why setting aside budget for marketing strategy is importantAT any stage of a small to medium enterprise or SME’s life at the planning stage, to pre-launch, start and after, it is always prudent to set aside budget for marketing. The role that marketing contributes to the success of an SME’s business may still be a debatable topic. Some would argue that they were able to break into their specific industries and have sustained their growth with very minimal marketing spend. Some would even argue that it is, in fact, an unnecessary expense. However, what most are unaware of is the exponential growth potential they are foregoing without a marketing strategy. Marketing provides you with the tools to identify how to continue satisfying the needs of your target market, which provides your business more profit. It surely is the only way to sustain your business as more and more competition join over time. Even more daunting for startups is the fast-growing number of new businesses … [Read more...] about Why setting aside budget for marketing strategy is important
Why social media is important for business
The two-storey structure used to be an old prison known as the Yan Lone Kyan Correctional Facility. It now serves as a treatment centre for dozens of local drug dependents from the town and the surrounding areas within the Kokang Self-Administered Region. During a visit by the Myanmar Times to the facility, a small group of men gathered in front of the steps of the rundown building, as the sun set behind the surrounding mountains and hills in the area. “While I was using drugs near ward No.1, Kokang police caught me red-handed. I had to stay for two days in a detention cell and then I was transferred here for rehabilitation,” said 35-year old Yone Chan, one of the inhabitants of the centre. He is an ethnic Kokang who speaks a little Myanmar language. He used to be a photographer before he sank into drugs that eventually forced him to become a dealer so he could sustain his addiction. It all started just for fun, Yone Chan recalled; popping a pill or two during … [Read more...] about Arduous struggle back to a normal life for drug addicts
When I recently wrote a column titled “ History of China’s Invasions,” I was pleasantly surprised at the number of reactions I received from readers. I did not think that a column on history was going to elicit much response considering that the average readers do not seem interested in fields like history and geography. But my column tracing 2,000 years of Chinese history and the many countries – Korea, Vietnam, Burma, Tibet, Japan – that it invaded and occupied apparently sparked a lot of interest. This led me to ponder on the reasons why the field of humanities, especially history, seemed to have lost ground in recent decades. There was a time when a university education meant studies in the humanities and the classics. But that has now changed. There is the drumbeat of STEM – science, technology, engineering and mathematics. The biggest culprit is the widespread belief that “soft skills” such as philosophy and history – do … [Read more...] about Education for the future
By Martin Regg Cohn Ontario Politics Columnist Fri., May 3, 2019 Canada has a new disruptor — with a difference. Move over, Doug Ford! Jason Kenney is back. First stop, Ontario. Days after being sworn in as Alberta’s new premier Tuesday, sweeping to power with a 55-per-cent majority unrivalled by any politician in Canada today, Kenney wants to win over Ontarians. Direct and in person. Article Continued Below Best known as a savvy Harper-era federal minister, officially responsible for immigration and multiculturalism, but unofficially assigned to wooing and winning the 905 vote, Kenney has reinvented himself as a fiery prairie populist. Read more: Premier Doug Ford hosts Alberta Premier Jason Kenney in love-in for carbon crusaders Alberta’s Jason Kenney warns of separatist angst in first visit to Ottawa Ottawa can impose carbon pricing on provinces, Saskatchewan court rules All these years later, the Oakville-born Alberta … [Read more...] about Move over, Doug Ford. Jason Kenney is Canada’s new disruptor
The beautiful, sun-kissed islands of our tourism paradise of the Philippines have the mixed blessings of abundant natural resources, fertile volcanic soil and also lots of natural disasters once in a while, such as earthquakes, volcanoes erupting, typhoons, and others. How can businesses — most especially the numerous micro, small and medium-scale enterprises (SMEs) — be prepared for any natural or manmade disasters? How can small enterprises and professionals survive calamities and accidents? The following is not based just on textbook research or interviews, but I personally suffered a destructive accidental fire in one of my businesses and it was caused by the fire from a next-door neighbor’s business (which had mysteriously been allowed to operate by the fire department without any fire extinguishers, while my staff had to use up to 13 units of 10-kilo and 20-kilo fire extinguishers). Here are suggestions for all of us: Review and be sure to update your … [Read more...] about How can small businesses & professionals prepare for disasters?