The 2011 World Cup win was a momentous occassion for Indian cricket. It marked the first time legendary India batsman Sachin Tendulkar had won the trophy in his stellar career, the one he truly deserved. Led by MS Dhoni, and with match-winning contributions from Gautam Gambhir, Yuvraj Singh, Virat Kohli, Zaheer Khan, and Virender Sehwag among others, India went on defeating top oppositions in the world to lift cricket’s most prized possession for the 2nd time in history. … [Read more...] about ‘Sourav Ganguly played a big part’: Manoj Tiwary explains former India captain’s contribution in 2011 World Cup win
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Vishal GuptaA report on television viewership by E&Y reveals that growth is being led by regional TV channels, even as the latest Indian readership survey highlights the boom in regional print media markets. As regional content gains traction, it was only a matter of time before this trend also pervaded the digital realm. As internet penetration grows across tier 2 and 3 cities, the time for regional content to reign over the digital medium is now. As per the Google KPMG report, the Indian internet user base will increase to 735 million by 2021. Indian language internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021, while English users are expected to grow at only 3% reaching 199 million within the same period. Clearly the growth opportunity for brands lies in the regional markets.The Google KPMG report is in line with the growing demand for language content. According to the report, 70% Indians find local language digital content more reliable. … [Read more...] about Why ‘vernacular’ is the big game for digital marketers
"Compared with China's coastal counties in the east and the south, Liuba is less developed. But with the school football program, it is much easier for our teenagers to pass the college entrance exam and reach a top-level university," deputy director of Liuba's sports and education bureau Chen Jun told Xinhua. … [Read more...] about Feature: Small town scores big with football focus in schools
After indulging millions of deal-loving Indians with their cashback site CashKaro launched in 2013, entrepreneur couple Swati and Rohan Bhargava are now all set to propagate assisted e-commerce across India with their latest offering EarnKaro, launched last year. As if savings and great deals weren’t enough to lure users, this cashback site is now giving online shoppers an opportunity to secure a regular income simply by making shopping recommendations via EarnKaro. With this latest inclusion up its sleeve, CashKaro aims to further its vision of being online shoppers’ ultimate delight. … [Read more...] about EarnKaro users can win big bucks for sharing shopping recommendations via the app
He explains, “The onus of building a brand is on us. Of course when a film releases on an OTT, the platform does its own marketing and a production house does its own marketing, so that should not stop. If a producer does not drive for his brand for an OTT release then they are being myopic and they will get wiped out. They won’t be able to sustain, so yes, that challenge exists.” … [Read more...] about With films heading for digital release, here’s the big question: Does OTT take away the makers’ credit?